DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Relationship status?

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 101

Buzz Event Marketing Webcast Lead Scoring 101

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

PathFactory

FEBRUARY 7, 2019

Thanks for joining me again for our Sales & Marketing Relationship Therapy session. Last session , we dug deep into the meaning of lead quality as it pertains to sales and marketing alignment. Today, we explore how Sales and Marketing can decode the 5 love languages to better relate to one another.

B2B Thought Leadership 66

B2B Thought Leadership Planning Thought Leadership Act-On 66

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Providing recordings and additional resources is a fundamental step in facilitating the start of this relationship. You can easily create, manage and track performance all from the one platform! .

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Martech

SEPTEMBER 8, 2023

The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events.

Lead Scoring 121

Lead Scoring Lead Ranking Top of Funnel Budget Programs 121

markempa

JULY 8, 2013

Placed their logo and website link on the event’s webpage. Making the most of partner relationships. Event Marketing branding event marketing sponsorships trade show' “It was huge, bright green and directly in front of the registration area, so you couldn’t miss it when you entered the show,” Ellwood said.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Marketing Insider Group

MAY 21, 2014

In addition, you need to create a relationship with your audience in a way that gives you permission to converse with them. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Content Marketing'

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

KoMarketing Associates

FEBRUARY 11, 2021

In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. was digital marketing and social media. Direct marketing and sales (4.6), copywriting and design (4.1) Direct marketing and sales (4.6), copywriting and design (4.1) were also on the list.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data. Get MarTech! In your inbox. Business email address Subscribe Processing.

Optimization 108

Optimization Ideal Customer Profiles Customer Surveys Communities 108

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. ” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. The event is just the beginning of a beautiful relationship. But are you getting the stellar returns you expect from them? Engage First, Follow-Up Always.

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Zoominfo

OCTOBER 13, 2023

The German UWG generally deems the following ways of marketing to be justifiable: Email marketing to existing customers if the email address was obtained within a business relationship and if the customer has been properly informed under Article 13 GDPR.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Heinz Marketing

DECEMBER 5, 2020

5 Ways to Influence Virtual Relationships with Buyers. Without organic opportunities to meet buyers and build relationships these days, it can be difficult to connect. Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era. Great read via People.ai. Thanks for the tips, Erica Schultz.

Planning 103

Planning B2B B2B Sales Work Management 103

KoMarketing Associates

MARCH 6, 2018

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. About three-out-of-four B2B marketers agreed that hosting events is becoming increasingly important to their company’s success. “In

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

Strategic-IC

FEBRUARY 20, 2024

It all starts with building the first two ‘Rs’ - Reputation and Relationships. For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. That’s the starting point for working at building those client relationships that matter. That's very important, right?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Navigate the Channel

AUGUST 10, 2017

Create a company-specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event. Start tweeting early—even as early as a few months before the event—to build relationships with partners, key players, and attendees and to increase the visibility of your event.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Webbiquity

OCTOBER 16, 2018

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. Ideally, influencer marketing should be approached as building a relationship.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

JANUARY 22, 2021

You need to support this with an active social media presence, press coverage, partnerships, email marketing , online advertising (if your budget permits), and event marketing. Building authentic relationships is arguably the best way to stand out from the crowd—while enhancing loyalty and brand advocacy.

Business 238

Business Startups Paid Search Agency Press 238

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. 14:24 – A holistic approach to events.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. No one wants to be caught flat-footed, to be the last to know.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. We recognize that events may be one of the most complicated programs for you to pull off.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Marketing Insider Group

APRIL 28, 2021

The Relationship Between SEO and Content Marketing: It’s Complicated. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. The higher value you bring to your audience, the higher you’ll rank in searches.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? Leverage strategic customer and partnership relationships.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. . Have fun and create magic.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Salesforce Marketing Cloud

AUGUST 31, 2022

Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. That’s why values-based marketing is important. We lead with sustainable marketing.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

JUNE 17, 2019

Today’s most successful event marketers—we call them Event Optimizers —integrate event data across multiple customer and prospect touchpoints, including sales and marketing because, for them, events aren’t just a point in time—they are a catalyst to accelerating the buying journey, customer lifecycle, and long-term relationships.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133