Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. More than 450 B2B marketing professionals gave their input to this study. How Reallocated Live Event Marketing Dollars will be Spent.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280

Trends Marketing AI Co-Registration Conference 280

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1)

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

FEBRUARY 11, 2021

The Importance of Social Media Marketing. In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). and public relations (3.1)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Is there a similar established event in your industry?

Best Practices 269

Best Practices Content Social Media Planning 269

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. ImageCreator. Do your homework.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Marketing Insider Group

APRIL 28, 2021

At the same time, publish content that users can turn to for valuable advice. If you publish content that, if incorrect, could cause someone to lose money, their freedom, or their health, you have a problem. Similarly, if you provide helpful information to users, your authority will rise.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. Although virtual events are becoming a larger part of marketers’ strategies, previous research indicates that in-person events are not going away altogether.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Webbiquity

OCTOBER 16, 2018

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

KoMarketing Associates

JANUARY 4, 2019

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. When asked which marketing channels they will be focusing on over the next 12 months, respondents overwhelming said content marketing (49 percent).

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! priority (publish date will depend on this). Did you get that? How do you do that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. What is the best way to do it?

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. Bear in mind that live events are often the most important new business source for B2B marketers, so major changes in how they work will ramify throughout the marketing and sales process.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023.

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. This was compared to 20.6% in the previous quarter, and the rate of 91.3% in the first quarter of 2021.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

KoMarketing Associates

FEBRUARY 24, 2022

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Martech

AUGUST 15, 2023

followers) Greg Krehbiel A regular MarTech contributor , Greg is a self-employed consultant, mainly focused on CDPs but also offering a wide range of other marketing advisory and troubleshooting services. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Zoominfo

APRIL 23, 2019

Utilize event marketing. Often overlooked, event marketing is another great marketing solution that finance professionals should be tapping into. Holding events for existing clients and potential prospects is a great way to network and drum up new business. Be sure to get written consent before publishing.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 211

Trade Show Social Media Display Vendors 211

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Martech

AUGUST 2, 2022

We used to publish this quarterly and our newest MarTech Innovation Report just came out. To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. What’s clear from our data is that martech continues to be a healthy industry.

Marketing Automation Services 112

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 112

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketing Insider Group

NOVEMBER 12, 2019

Just as e-commerce sites use AI to power their recommendations engines, event planning software has started using AI to assist planners by finding potential attendees, speakers, influencers, and topics, and suggesting optimal times and venue locations. Need Help with Content Marketing for Your 2020 Events?

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. This is an incredibly important time for marketers to step up to the challenge. Content is the most logical place to reallocate event marketing and paid media budgets.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194