Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

SmartBrief - Marketing

AUGUST 14, 2023

What used to be cost-prohibitive database platforms and printing presses are now affordable to the masses, allowing even the smallest companies to develop, manage and measure print and electronic direct response campaigns effectively. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

BDB

AUGUST 4, 2023

By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. An explanation could be the trends towards smaller stands with more engaging content.

Sample 26

Sample Trade Show Trends Verticals 26

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Launch Marketing

MARCH 27, 2019

Conversely, outbound marketing refers to any kind of marketing where a company initiates the conversation through channels such as telemarketing, event marketing and direct mail. Event Marketing. Events are an excellent way to spread the word firsthand on your upcoming product launch.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Opportunities that did not exist before the event.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Lead Liaison

JULY 18, 2019

In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. It’s extensivity makes the checklist an excellent tool for beginners as well as seasoned trade show planners. To access the Trade Show Preparation Checklist, click here.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

Lead Liaison

APRIL 11, 2019

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ ™ , is growing in popularity among event marketers across the globe. The sales and marketing platform that is “built by its users” released a list this week of Q1‘19 enhancements to GoExhibit! Lead Liaison is headquartered in Dallas, Texas.

Trade Show 48

Trade Show Lead Liaison Marketing Management Marketing Automation Services 48

Bluetext

MAY 5, 2023

Using your brand migration list, execute accordingly, launching your new website, updating social media assets, and distributing press releases. Many brand launches culminate in a public event, where you unveil your new logo, mission, core values, etc. It had event attendees stopping in their tracks.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 48

PR Salesforce.com Multi-Channel Planning 48

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can read the press release or listen to my podcast about it. You can read the press release or listen to my podcast about it.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketers are constantly reminded that more leads are needed.now! We all want our ROI, and we want it now! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Integrate sales and marketing activity by using the same database or CRM system. Share details about upcoming, events, articles, and press coverage.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Martech

APRIL 1, 2024

Introduce the Challenger by brainstorming with your marketing team, account executives, and customer success managers. Get ideas and press the brainstorming teams on what and why each Challenger candidate might produce better results. It’s essential to establish these benchmarks in advance.

Marketing & Strategy 95

Marketing & Strategy B2B Work Management Curation 95

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Paul Gillin

MAY 27, 2010

Forums are particularly useful in B2B scenarios because they enable customers to solve often pressing problems quickly. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions.

Communities 50

Communities B2B Work Management Marketing Management 50

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. of their total marketing budget to events and exhibiting ( source ). Today we give you six ways to boost your trade show ROI.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. To access our Press Kit, visit [link].

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Press releases.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Lead Liaison

MAY 10, 2019

“At this point, there aren’t many sales and/or marketing solutions that we don’t integrate with.” Because the company planted their roots in automation, they offer a rare level of support for scaling event marketing efforts. To access our Press Kit, visit [link]. Lead Liaison is headquartered in Dallas, Texas.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

MAY 10, 2019

“At this point, there aren’t many sales and/or marketing solutions that we don’t integrate with.” Because the company planted their roots in automation, they offer a rare level of support for scaling event marketing efforts. To access our Press Kit, visit [link]. Lead Liaison is headquartered in Dallas, Texas.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Lead Liaison

FEBRUARY 12, 2019

EXHIBITORLIVE is The Professional Development Conference for Trade Show and Corporate Event Marketing. This five-day educational event features 170+ sessions and workshops with the industry’s largest exhibit hall, including nearly 300 exhibitors.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

Bluetext

JANUARY 5, 2021

Platforms will be re-engineered to support the growth of interactive content and solve pressing problems. Virtual Events. Whether that was happy hours with friends, traveling to annual trade shows and conferences, or attending annual corporate events, sacrifices were made to preserve public health.

Forecasting 26

Forecasting Paid Search Agency Trends Work Management 26

Single Grain

JULY 5, 2023

I own a PR firm and am sending emails to press promoting a female-owned antique business making $2 million in sales. AI in Marketing Technologies How can I use AI in marketing technology? Suggest ways I can use AI marketing technology. Write a 50-character copy for my LinkedIn trade show ad.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. These include press mentions, speaking invitations and performance on customer satisfaction surveys. Metrics also vary by objective.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

APRIL 27, 2021

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

TrustRadius Marketing

NOVEMBER 2, 2022

Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and engaging sales prospects through campaign automation to help businesses land impactful media coverage, drive website traffic and grow brand awareness. Press releases. LEARN MORE. What is Newswire? LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52