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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Event organizers base KPIs on the goals they’re aiming to achieve. Lead generation – Increased lead generation for event sponsors.

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How to Present your Ideas like a Pro

Webbiquity

Learning how to present your ideas with persuasion is an invaluable skill. To successfully persuade your audience when presenting your idea(s) there are four key things you need to do: Engage your audience (grab their attention). Make it all about the AUDIENCE.

Audience 172
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What is Event Marketing And Why Your Company Should Host an Event

RockContent

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In this post, you will learn more about this strategy!

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The Ultimate Guide to Event Marketing

Hubspot

Think back to the last event you attended. These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing refers to a variety of events. events work.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

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3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. Utilizing Post-Event Webinars.

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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation?

Practices 163
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3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. Utilizing Post-Event Webinars.

Budget 62
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How to Use Video in Every Stage of Your Event Marketing

Vidyard

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. What is B2B Event Marketing?

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Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Don’t be afraid to let your virtual event planners get creative.

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Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. What is a Webinar? Attendee Event Experience.

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How to Own Your Next Presentation

Marketo

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? Knowing how to give a stellar presentation could affect your company’s reputation within your industry, your ability to clearly communicate with prospect and customers, or even the timing of your next promotion. Don’t bombard your audience with information.

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9 Proven Ways to Increase Webinar Response

The Point

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. A Webinar invitation should sell the value of the event, period. Email invitations at least 2 weeks in advance. Yes, the day of the event.)

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The 22 Best Virtual Event Platforms

Webbiquity

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms. Virtway Events.

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What are hybrid events and why are they the future of event marketing?

SpotMe Blog

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. What is a hybrid event?

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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Most events of a marketing nature will remain virtual for the foreseeable future. Need help with marketing or PR?

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The 23 Best B2B Event Marketing and Lead Generation Ideas [+ Tips to Take Your Strategy Hybrid]

SpotMe Blog

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives.

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How to Use Video in Every Stage of Your Event Marketing

Vidyard

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time.

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How B2B Marketing is Changing [Webinar]

Webbiquity

What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? These are a few of the questions that will be answered in a webinar on Tuesday, September 18th, hosted by B2BMarketingZone.com. The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings.

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8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences.

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Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Brandpoint

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Think outside the box with your digital events plan. “We’re

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads.

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Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * One of the key principles of B2B email creative? In a break from standard practice, Marin states that no recording of the event will be available.

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10 Event Marketing Tips to Accelerate B2B Lead Generation

LEADership

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. Think about the experience you want your target audience to enjoy and remember. Plan the one big, unique highlight of your event so your attendees will always remember and cherish it.

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4 Simple Reasons for Why this Webinar Invitation Works

The Point

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? The key to Webinar success, I would argue, isn’t about wild and wacky creative, though good creative never hurts. And yet, I believe it makes a compelling case for why their GDPR Webinar is worth the investment.

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June 16 Roundtable: Secrets to Webinar Success

The Point

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. To add this event to your calendar, click here. Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing.

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5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. For all their appeal and renewed popularity, however, field events will always be a tough sell to the prospective attendee.

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How to Incorporate ABM into an Online Event Strategy

SmartBug Media

Because of COVID-19, companies have taken to the web to connect with new leads or host what were once in-person events virtually. It opens up a world of possibilities for us to attend events and connect with people in a way we wouldn’t have been able to before.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. Promote your event by running a contest.

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COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days

Webbiquity

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The quick polls focused on four topics: Change in overall budgets. Change in event plans. to reduce their overall marketing spend).

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5 Lessons Learned After One Month of Virtual Events | Field Marketing

Marketo

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

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6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.

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Does Offering a Free iPad Increase Webinar Registration?

The Point

It’s a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad or Kindle Fire or whatever else is the “gadget du jour.” iPad drawings are a dime a dozen, they don’t make your event stand out (in fact, they do exactly the opposite), and worst case they can cheapen your brand, reduce lead quality, or devalue your event. (If

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How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Marketo

Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. But they can also be a powerful part of your content marketing strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. Repurpose Your Webinar for High ROI.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Marketo

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Scott Litman, Lucy When the pandemic hit, events went virtual.

Industry 115
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7 Rules to Live By for Creating Legendary Webinars

Marketo

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Better still, if you engage your listeners effectively enough, webinars can result in immediate opportunities for sales. In my experience, webinars have become a more and more powerful lead qualifier. Involve the audience.

Rules 105
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How B2B Organizations Can Capitalize Off of Virtual Events

Launch Marketing

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.