SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. Likewise with polls. It’s an element of breaking the ice.”

Webinar Metrics 103

Webinar Metrics Conference Aggregators Communities 103

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? He highlights two rules in particular that are essential to telling a great story: tailor your content to the audience, and structure your story (think hook, meat, payoff). Event Marketing – The One Secret To Killer Events by B2B Marketing Insider.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

SpotMe Blog

MARCH 23, 2022

Just about every major American company has relied on video conferencing platforms to maintain business functions during the pandemic. In fact, a recent study has shown that 75% of employees depend on video conferencing technology for remote work. 7 Video Conferencing Technology Trends to Look Out for in 2022.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52

Martech

JUNE 3, 2022

This process necessitates a strong appeal to brands’ goals — often at the enterprise level — and this can’t be done without proper marketing and sales team alignment. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. Account-based marketing: A snapshot.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

SpotMe Blog

JUNE 2, 2021

B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. . . #1)

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

B2B Marketing Directions

FEBRUARY 20, 2021

Millennial B2B decision makers also use online events to learn about products and services, with almost 50% of the Work in BETA millennial respondents reporting that they regularly attend webinars. However, only about a third of those respondents said the webinars they attend are useful when researching products or services.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. What will they do in the virtual scenario that presents itself in 2020?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SpotMe Blog

AUGUST 30, 2021

Virtual Event Rehearsals Improve Participant Experience. The virtual event experience should be at the center of your planning process. It doesn’t matter how brilliant your speakers are or how informative your webinar is if your attendees have a terrible time. . Rehearsals Reduce Presenter Anxiety.

Webinar Metrics 52

Webinar Metrics Conference Internet Marketing Planning 52

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

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Marketing Budget Account Based Marketing Business Allocation 103

Webbiquity

SEPTEMBER 12, 2023

In-Person B2B Events: Back and Better Than Ever (But Different) In-person B2B events are back, in a big way. They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. Half of all event organizers plan at least 11 total events per year.

Marketing Report 299

Marketing Report Event Marketing Stats Paid Search Agency 299

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. In my experience, webinars have become a more and more powerful lead qualifier.

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Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Anyone involved in marketing knows the importance of generating quality leads for their sales team.

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Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Contently

MARCH 30, 2020

I’ve never felt more urgency to create helpful content for our audience. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience. Content and connection.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Brandpoint

AUGUST 21, 2023

With this understanding, let’s explore strategies to make the most of your social media efforts. [Read More: Should Your Manufacturing Company Use Social Media?] Teams with a small budget When working with a limited budget, it’s essential to be creative and make the most of organic social media efforts.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Adobe Experience Cloud Blog

JUNE 28, 2013

Author: Fab Capodicasa Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. Connect with Your Audience.

Webinar Metrics 48

Webinar Metrics Marketo Top of Funnel Broadcasting 48

ClearVoice

SEPTEMBER 4, 2020

Nearly two-thirds of brands publish their video content on YouTube. Nine out of 10 digital video viewers watch videos on YouTube. Content marketing statistics for video. A full 92 percent of marketers who use video say video content is an important part of their marketing strategy.

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Statistics Emarketing Content Marketing Paid Search Agency 111

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. ” Remember conference calls?

Budget Programs 84

Budget Programs Broadcasting Marketing Budget Conference 84

SpotMe Blog

JUNE 28, 2023

But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Bluetext

NOVEMBER 4, 2020

So you want to host a webinar? In the wake of COVID-19, webinars are your safest option for meeting with your network. According to ON24 , at the onset of COVID-19 webinar usage jumped up by more than 330% as a result of the work from home shift. Six months later and webinars are the new normal. Timing is Everything.

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Webinar Metrics Paid Search Agency Advertising Agencies Advertising Mediums 26

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. It’s not a “one size fits all” kind of process, as each occasion presents its own set of challenges and opportunities to be addressed, managed and executed. Want more event industry insights straight from the source? You just might learn something.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

Marketing Insider Group

SEPTEMBER 17, 2020

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. What is a Webinar? However, networking and community-building are very limited in a webinar.

Webinar Metrics 352

Webinar Metrics Co-Registration Conference User-Generated Content 352

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Fortunately, there’s a way around it: virtual events. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. Some examples: An eBook with step-by-step instructions on implementing marketing tactics for a specific industry. Do’s and Don’ts of Marketing During COVID-19.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SpotMe Blog

DECEMBER 20, 2021

The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Webinar/Webcast Best Practices. Webinar Examples.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Hubspot

JANUARY 1, 2014

Don''t be fooled: Webinars can be a lot more work than they may initially seem. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. When to Host a Webinar.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

SmarkLabs

NOVEMBER 18, 2019

B2B products and services aren’t typically purchased impulsively, so commercials and traditional ad strategies don’t always work in such niche markets. So think outside the box when it comes to your demand gen strategies. Try using tools like search engine advertising, SEO, webinars, and free trials.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. events work.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99