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Should You Host Hybrid Events?

Content4Demand

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! Plan Balanced Hybrid Events With a Data-First Strategy. Perfecting the Hybrid Events Model With Content Hubs.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

rather than enter into a portal with a bunch of vendors eager to pitch a product. The attendees receive the kit in advance and can start engaging online, and the items in the kit make for a great photo shoot and video to built excitement for the virtual event. How’s your event marketing going?

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Conference Marketing – How to Make and Market Events [5 Steps]

Outgrow

If not, then in this article, we are going to talk about how to market a conference, set up a website, and host your own event. Step 1 – Setting up a Conference Registration Portal. This is why conference marketing involves the need to have a dedicated investors’ portal like this one set up for your conference.

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Register Now: Must-Attend Marketing Sessions at Dreamforce

Adobe Experience Cloud Blog

by Maria Pergolino The ability to schedule sessions in the Dreamforce attendee portal went live today. As mentioned before, content marketing is vital to B2B Marketing success, and event marketing is a B2B Marketing staple. Mobile Marketing: Stay Engaged Wherever You Are. – 6:00 p.m.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

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Top Tips for Tailoring Your Digital Customer Experience

Sharpspring

Predictive analytics technologies continue to advance and can be used by almost any business on any scale with effective use of marketing automation and lead scoring tools. While you’re probably familiar with chat support portals as they pop up all over websites and mobile apps, not many brands use them effectively.

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What is a digital events platform and how can it help you?

Martech

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?