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How to Create a COVID-era Event Marketing Plan

Webbiquity

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. Demand for podcasts has also increased. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions.

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MarTech’s event marketing experts to follow

Martech

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. In your inbox.

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10 Marketing Podcasts Worth a Listen

ClearVoice

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.

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Give Your Event Marketing a Boost with an Integrated Content Strategy

Content Standard

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address? Listen to podcast now (MP3 24 min 5.51