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Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Brandpoint

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? We’re all going through many firsts together,” Jody said, speaking about reacting to the pandemic from a marketer’s perspective.

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

In addition, you need to create a relationship with your audience in a way that gives you permission to converse with them. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Content Marketing'

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. Emailing existing customers is permissible if the conditions of the UWG are met. In doing so, you also increase the likelihood that marketing emails will resonate with your customers.

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

For example, if you have noticed that your events regularly have high attendance but seem to result in minimal conversions, you may prioritize improving your follow-up strategy instead of your event marketing. Guests who reach your event registration forms are at a critical point in their engagement with your business.

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Should You Host Hybrid Events?

Content4Demand

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! Plan Balanced Hybrid Events With a Data-First Strategy. Perfecting the Hybrid Events Model With Content Hubs.

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. This makes it easier for brands to repurpose the available content and use it as marketing material per their needs once they have permission rights.

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Campaign Power Couple: Combine Email and SMS Marketing

Vision6

Both are permission-based. With email and SMS marketing, you can send messages to people who have given you permission. Here are three further methods of combining the two strategies: Event marketing. This could be early access to a sale, a new product release, or even a competition.

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