The Point

AUGUST 23, 2016

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Sell the event, not the product. No-one cares. Sell the venue.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

SpotMe Blog

SEPTEMBER 22, 2022

50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. So, we’ve had the privilege of talking to numerous pharma industry experts and speaking at many global life science events, such as the Veeva APAC Commercial Summit. .

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Martech

JANUARY 20, 2022

It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Virtual events are a viable alternative to in-person and popular with attendees.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. This year though, almost every single conference and event has been either delayed or canceled. One option is to take your event online and run a webinar (or perhaps, a series of webinars), instead. OK, maybe that’s just me.).

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Amy Holtzman , VP, Marketing at Splash. We invite you to listen to Sales Pipeline Radio , live every Thursday 11:30 am PST. What do you think?

Top of Funnel 40

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 40

SpotMe Blog

OCTOBER 23, 2023

But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. Given that events often represent the most significant investment in your omnichannel portfolio, relying on guesswork may not be a good idea. And we are sharing 5 actionable tactics to enhance these KPIs.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Sword and the Script | B2B

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. 59% use live chat during the event.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. These marketers responded to the surveys based on the needs they saw among their own clients.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. In addition to conferences, other virtual event types include: Webinars.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Content4Demand

JANUARY 7, 2020

To make matters even more complicated for B2B marketers, business buying groups are made up of irrational humans who bring their own biases, ambitions, insecurities and more to the decision-making process. Now, marketers have begun to apply behavioral economics principles in a more structured and thoughtful way in the B2B marketing world.

Webinar Metrics 54

Webinar Metrics B2B Peer-to-peer Marketing & Strategy 54

Heinz Marketing

OCTOBER 22, 2018

We talk about, among other things, requirements that go into why you make a marketing automation transition. Tracy talks about gathering requirements and thinking through strategy and needs from demand gen and from marketing ops. We’ll publish similar highlights here for upcoming episodes. It’s crazy. Paul: What.

Sales Management 60

Sales Management Top of Funnel Marketing Automation Services InsideView 60

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. And then some. Leaner budget.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. These lists are created to help buyers find software that’s best suited per their current market needs. . These characteristics demonstrate a commitment to transparency, improvement, and user insights. .

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. Helping to direct buyers in the mid-sized market to find software best suited for them. . HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52