KoMarketing Associates

FEBRUARY 24, 2022

Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content. In addition to virtual events, research reports (48%), short articles/posts (48%), and ebooks/white papers (47%) have also yielded positive results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. In doing so, those brands can uplift event marketing by integrating the content that has proven most effective at driving conversions and revenues.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well runs dry. Use Event Marketing Trends to Prime the Pump.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Navigate the Channel

AUGUST 10, 2017

You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking event. Shoot your contacts a brief note thanking them for their time and interest, or simply to say that you’re glad you had a chance to talk and you’d like to keep in touch.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Call for Papers and Content Management. In the event planning process, some of the issues that pose common challenges involve prioritizing planning activities, managing schedules, and creating teams.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Ask why they downloaded the white paper. Can you send them other relevant and educational content?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

APRIL 28, 2021

Citing more than one expert helps to earn Google’s nod for content on these websites, as does referencing academic papers or other rigorous studies. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Salesforce Marketing Cloud

AUGUST 31, 2022

We lead with sustainable marketing. Our events marketing team uses QR codes that direct to downloadable schedules and content (instead of handing out paper programs). And recipients must opt in to direct mail (less paper, more digital). We give eco-conscious gifts. We’re building a safe future for consumer data.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing. ” Not just any direct mail, though.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. For many event marketers, data syncing means manually importing valuable information into their preferred CRM, which leaves a lot of room for errors.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. This is an incredibly important time for marketers to step up to the challenge.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech

SEPTEMBER 23, 2022

Incorporated in the real-life clothing designs, and reflected in their metaverse digital translations, are the four pillars of Samsung’s recycling initiative — e-waste, paper, plastic and metal. Behind the runway glamor are Samsung’s stated pillars for environmental responsibility. Image: Samsung.

Merchandising 117

Merchandising Paper Design Communities 117

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Ever-growing concerns over user privacy make it vital for enterprises to provide reassurance whenever they gather data through content marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

OCTOBER 18, 2018

Put your pen to paper and jot down everything that comes to mind. Use them as a framework to solve a problem or remix what’s been done into something new. Be Willing to Throw Out a Ton of Ideas. Ideas that at first seem silly often have merit. Share them with colleagues, you’ll be surprised where it may lead.

Creativity 208

Creativity Lead Scoring Lead Ranking Paper 208

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Webbiquity

MAY 26, 2020

On a multiple-choice question, pens (60%), water bottles (59%), and notebooks (really, 58% for notebooks—as in paper, not laptops?!) are the top three swag items event attendees are most interested in receiving from vendors. Here are more key findings from the research. Most Popular Swag.

Conference 181

Conference Case Studies Practices Trends 181

The Point

JUNE 27, 2018

And I wouldn’t tell the reader that if he fails to show up, he’ll get a link to the recording anyway, unless the hosts really don’t care if people attend the live event. For more tips on how to increase Webinar registrations, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Webbiquity

FEBRUARY 5, 2018

While the possibilities are endless, a popular new approach termed Data-Driven Enterprise Event Planning, or DEEP , provides companies with the tools to excavate and leverage the highest quality data first. DEEP tools were designed in response to the moated methods employed by previous event management systems.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. For many event marketers, data syncing means manually importing valuable information into their preferred CRM, which leaves a lot of room for errors.

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

Unbounce

JULY 23, 2020

Here are the most popular types of campaigns you told us you’re running this year: The “Other” category also yields some varied answers, from paper mailers to podcasts to push notifications. Many say this shift to virtual gatherings will have a lasting impact on how they do event marketing.). Very often, it turns out.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Webbiquity

JUNE 2, 2020

Hiding behind a podium reading your presentation off of the paper won’t help you engage with your audience or persuade them. You’ll never persuade your audience if you ignore them. You need to make eye contact and use your body language to encourage them. Learn how to use your body language to be persuasive during a presentation.

Peer-to-peer 195

Peer-to-peer Storytelling Ideal Customer Profiles Conference 195

Martech

OCTOBER 4, 2022

A marketing director from a services firm told me that from her perspective, when someone asks a quality question or takes a specific action like downloading a white paper, that’s the person of interest and [you should] take action accordingly,” said Sirkin.

Top of Funnel 109

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 109

The Point

MAY 16, 2019

For a more detailed view of what makes for a great Webinar invitation, download our white paper: “ Top 10 Tips for Webinar Invitation Success.” Salutations may feel like “personalization,” but here, it’s just taking up valuable space, forcing more important selling copy down the page.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

SmartBug Media

AUGUST 1, 2022

Pen and paper. Yes, the majority of us attending are marketers and want to put our best (sometimes fancy) foot forward, but with how many miles you’ll be walking, comfort should be the top priority. Pack These Work and Tech Items. There’s likely nothing on this list that will surprise you. Laptop and charger. Headphones.

Conference 105

Conference Network Marketing Planning Hubspot 105

SnapApp

MAY 27, 2014

Some prospects will respond to “Download This White Paper”, and an additional subset will respond to “How Well Do You Know Best Practices In Promoting Webinars”. While marketers tend to struggle with click-rate success through static content, interactive content pieces experience click-rates that exceed 50%. Take EMC for example.

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Generation 48

Terminus

OCTOBER 5, 2021

Think of educational resources like ebooks, white papers, reports, or anything else that can be valuable for your audience to use. If your event is educational or has good energy, that can make an impact on their first impression of your brand. What type of content should you create and share?

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

SmartBug Media

AUGUST 7, 2023

Laptop and charger Phone charger or power bank Headphones Business cards (digital or physical) Pen and paper Clothing Items You Won’t Want to Forget Comfortable shoes are a must for INBOUND. Confirmation email Photo ID Pack These Work and Tech Items There’s likely nothing on this list that will surprise you.

Conference 52

Conference Network Marketing Planning Hubspot 52

The Point

MARCH 25, 2016

Finally, schedule a series of tweets starting 2 weeks prior to the event. For more ideas on increasing registration for online events, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”. Vary the copy, and include images where possible, such as speaker photos.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Marketing Insider Group

SEPTEMBER 3, 2013

Create a timeline that maps pertinent “timing” events. Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100