Marketing Insider Group

SEPTEMBER 20, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Digital badges and rankings.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

Conversica

NOVEMBER 18, 2019

This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Use Personalization.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Martech

JUNE 3, 2022

I don’t want any kind of marketing or promotions hitting them because I don’t want this prospect to get distracted.'” ” “I think that’s changing now; it’s refreshing to see that marketing does have a role to play with open opportunities,” she added. Sales engagement and outreach.

Account Based Marketing 120

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 120

Only B2B

MARCH 17, 2020

It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment? How do you build a successful event promotion strategy? How do you ensure your event shall be trending?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Pam Didner

OCTOBER 15, 2022

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Lastly, add any other instructions to fine-tune the outcome.

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

OCTOBER 27, 2020

This should be done within a day or two after your event to stay fresh in the minds of attendees. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach. People who scored your event above 7 are more likely to recommend your event.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Zoominfo

JUNE 4, 2019

Be interactive: Use your outreach campaigns as a way to get prospects involved before the trade show; for instance, let attendees vote on the swag you’ll be handing out. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

SpotMe Blog

SEPTEMBER 23, 2021

But how do event planners find sponsors, and is it worth it to host a sponsored event? What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. Promotional. Know Your Audience and Your Event.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. With some extra promotion in the final days and weeks, you can turn the tide and make your event a success. Panic starts to set in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Use Live Polls.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Conduct Speaker Outreach.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

The Point

JANUARY 24, 2017

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. (Tip: always limit response; it caps your expense and drives urgency.).

Trade Show 100

Trade Show Traffic Demand Creativity 100

Vidyard

MARCH 31, 2020

A warmer cold outreach: Use webcam or screen capture videos as a better way to reach out to cold prospects and to explain exactly how you can help their business. Event follow-up : reach out to new leads following your events with a short video. Recruiting videos : Use video to promote open job opportunities at your company.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

MARCH 31, 2020

Sign up with Business Email Google Logo Continue with Google Microsoft Logo Continue with Microsoft Sign Up Free Sales Professionals A warmer cold outreach: Use webcam or screen capture videos as a better way to reach out to cold prospects and to explain exactly how you can help their business.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach. This is an easy win.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Rev

JANUARY 11, 2023

Resource to help you learn more about this tactic: Guest blogging: The definitive guide #3 Cold outreach high-fit targets Many sales teams still rely on cold calling and emailing to try and get new customers. Resource to help you learn more about this tactic: What is B2B Event marketing and why is it important? #14

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

JUNE 4, 2019

Be interactive: Use your outreach campaigns as a way to get prospects involved before the trade show; for instance, let attendees vote on the swag you’ll be handing out. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Marketing Insider Group

NOVEMBER 17, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Digital badges and rankings.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy. Successful outreach and follow-up strategy. Goal setting . Engaging content.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

However, the more time marketers spend organizing email lists and scheduling posts, the less time they have to create engaging, attention-grabbing content that brings eyes to an event. Automate noncreative aspects of event promotion to let marketing staff spend their time on more valuable pursuits.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

The Point

MAY 16, 2019

This is not a personal note or even sales outreach. “We’re presenting a live Webinar” would be more effective as: “Join us at an exclusive live Webinar …” You could then hyperlink a call to action (“Join us”) instead of the title of the Webinar. Eliminate both the salutation (“Hi, Howard”) and “Thanks, The Marin Software Team” at the end.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. User-generated content can be promoted in diverse forms such as text, videos, images, reviews, etc.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

SpotMe Blog

JULY 21, 2022

However, untapped potential often lies in using your event platform to engage with your audience before the actual event. It keeps the discussion going, and you’ll be able to interact with them there, which helps your post-event outreach efforts. #4: 4: Engage with your audience after the event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach. This is an easy win.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Bluetext

DECEMBER 18, 2020

One of the first things to consider with any event is: Who is the audience? A virtual event marketing agency will assist with the outreach to attendees, whether that strategy is based on a specific email list or advertised publicly. Once you’ve sent out invites or promotional messages, attendees will need a place to RSVP.

Advertising Agencies 26

Advertising Agencies Trade Show Marketing Agencies 1 Landing Pages 26

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Conceptualizing an Event Marketing Plan.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59