Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content.

Event Marketing 202

Event Marketing Marketing & Strategy Marketing Strategy Planning 202

Marketing Insider Group

MAY 17, 2021

KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals they’re aiming to achieve. Event Sponsorship and Revenue Strategy.

Webinar Metrics 261

Webinar Metrics Organization Marketing & Strategy Merchandising 261

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 98

Buzz Event Marketing Webcast Lead Ranking 98

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing & Strategy Marketing Strategy Planning 84

Marketing Insider Group

NOVEMBER 21, 2022

Event planners can reduce this impact by planning more localized events, and even ditching physical events entirely in favor of online events. As consumers demand brands to develop more sustainable practices, they will also expect events to be planned in a way that will have a minimal environmental impact.

Trends 285

Trends Marketing AI Co-Registration Conference 285

B2B Marketing Analytics

AUGUST 24, 2019

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

SpotMe Blog

JUNE 29, 2022

A hybrid conference can reduce your overall costs while also increasing your revenue from the event. One of the biggest expenses associated with in-person events is the venue. With a hybrid meeting, you can limit in-person attendees to a certain number, and the event organizers can book a smaller venue and host virtual attendees, too.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Attendify

JANUARY 22, 2020

Particularly “sticky” with consumers is the Disney Parks division of the organization: According to numbers released by the Themed Entertainment Association (TEA), more than 157 million people visit Disney Parks globally each year. The takeaway for event marketers? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

APRIL 14, 2020

By roughly a 4:3 ratio, tech marketers are more likely than non-tech B2B marketers to say they will reallocate unused live events marketing dollars to other programs. By about the same margin, non-tech marketers say they are more likely to just cut budgets than their tech marketing peers.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Log-in or sign-up for a free trial account today and take our new event management feature for a test drive. Product Selection Process.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Webbiquity

MAY 30, 2023

Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. Virtual events aren’t going anywhere anytime soon.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Marketing Insider Group

MAY 21, 2014

Event Advice From The Masters. Pam Kozelka, is the VP of Operations at the Content Marketing Institute , the organization that puts on the amazing Content Marketing World every fall. This year Content Marketing World will be held in Cleveland, OH. Content Marketing'

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Heinz Marketing

MAY 31, 2018

This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. I literally have no idea how she gets so much done and stays so organized. Being in a very high stress position of running events, the pressure is always on and in my experience, organization is key to staying calm and focused.

Work Management 70

Work Management Zoominfo Marketing Management Event Marketing 70

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. If you base your operations around responding to situations, rather than having plans and processes set in stone leads to a marketing function that can better adapt to changes.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Marketing Insider Group

SEPTEMBER 20, 2021

This is known as segmentation, and your organization should be mindful to arrange and organize members by some of the following data sets: Geography and location. What time zone are they located in, and what hours would be best to send them communications and host your events? Diversify Event Programming. Demographics.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Billboards.

Promotion 253

Promotion POS Business Paid Search Agency 253

Webbiquity

FEBRUARY 16, 2023

This has caused a rise in the amount of digital content B2B organizations generate. Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. But choosing what kind of content you produce is vital to set your company apart from the competition.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Adobe Experience Cloud Blog

JANUARY 15, 2013

We had so many great questions from the first webinar that we didn’t have time to answer, so here are answers to the top event marketing inquiries. Part 2, How to Run a Flawless Event Promotion Plan , is happening on Wednesday, Jan 16 at 10am PST. How do you identify the people you are marketing to for events?

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. That being said, the data also indicated that companies are doubling down on live events. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. But are you getting the stellar returns you expect from them?

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48