KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 252

Marketing AI Enterprise Management Stats Marketing Management 252

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. So as hybrid and virtual events become even more popular, we need to make sure we fulfill these needs.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Webbiquity

FEBRUARY 4, 2015

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Connect with other event attendees on social media.

Social Media 100

Social Media Optimization Peer-to-peer Media 100

Hubspot

MARCH 17, 2017

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. The truth is, not all events fit that stereotype. The thing is, we've been to enough -- to put it kindly -- less-than-stellar events to know what a remarkable one looks like. 2) Social Media Marketing World.

Network Marketing 78

Network Marketing Best Practices Work Management Marketing Management 78

The Point

AUGUST 23, 2016

Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Heck, if the event proves to be a complete waste of time, you can just log out and continue work as usual.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Then, a series of unfortunate events just piled on, one after the other.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Here’s what’s inside: What is a “virtual event”? Virtual event history. COVID, changes in customer behavior accelerated virtual event development. Virtual event history.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 109

Conference Paid Search Agency Webinar Metrics Peer-to-peer 109

markempa

JANUARY 15, 2012

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. Develop a list of targets you want to seek out during the event. They should all be on the event website. Leverage social media before, during and after the event.

Trade Show 120

Trade Show Lead Ranking Lead Scoring Tactics 120

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? Now it’s time to grow.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Litmus

SEPTEMBER 4, 2020

They’re not your typical boring, buttoned-up event. Marketers, designers, and developers from all industries at every level come together for some real-life advice and practical takeaways. But the real magic comes from the genuine camaraderie among email experts and peers. We laugh, we cry, we learn. See you soon!

Communities 72

Communities Peer-to-peer Conference Network Marketing 72

Launch Marketing

AUGUST 28, 2024

We have led the marketing efforts for over 80 product and company launches. But we have got you covered in this section, which discusses what marketing tactics you need to plan and execute for a successful launch. Plus, you can always ask B2B marketing experts for additional support. That is where we can help.

Paid Search Agency 62

Paid Search Agency Peer-to-peer Companies B2B 62

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Before the Event. Amazing news, right?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

SpotMe Blog

JULY 1, 2021

What takes a B2B event to next-level greatness? While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. For instance, you might use "BDR, helping SMBs adopt inbound marketing," or "Salesperson, helping fitness studios go digital.". So without further ado, let’s discuss: How to Optimize Your LinkedIn Profile for Sales. How to Prospect on LinkedIn. LinkedIn FAQ.

Linkedin 99

Linkedin Ideal Customer Profiles Lead Ranking Profiling 99

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 88

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 88

Hubspot

APRIL 7, 2021

Speed Networking. Speed networking breakout sessions allow attendees to meet each other and establish professional connections. Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While these sessions can be related to the overall meeting content, they can also focus on unrelated topics.

Planning 101

Planning Peer-to-peer Thought Leadership Conference 101

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. The networking breaks where you awkwardly introduce yourself to strangers and mingle over tiny sandwiches. (OK, This year though, almost every single conference and event has been either delayed or canceled. OK, maybe that’s just me.).

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 89

Marketing Automation Services Enterprise Management Work Management Marketing Management 89

Biznology

MAY 1, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. That podcast was an assignment for the students in my social media marketing course.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. In light of current events, we took the onus to save you the effort and have scoured numerous sources to empower you with the best marketing world insights this week.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Martech

DECEMBER 21, 2023

Successful digital events require careful planning. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. How are we going to build the right event and how do we measure success?” Objectives should be aligned with the digital event experience.

Planning 81

Planning Copyright Peer-to-peer Terms and Conditions 81

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Check out our infographic to get a 3D view of Moscone Center, learn what to expect on each floor, and be sure to visit some of our recommended spots to network and hang out with your marketing peers.

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Bluetext

OCTOBER 14, 2024

As government contractors and marketers navigate an increasingly competitive landscape, events like GAIN 2024 (Government Analytics, Insights, and Networking) are critical for staying ahead of industry trends. Bluetext is excited to be part of this year’s conference on October 17th, hosted by Government Executive Media Group.

Peer-to-peer 48

Peer-to-peer Marketing & Strategy PR Demand Generation Agencies 48

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 44

Peer-to-peer Branding Brand Identity Thought Leadership 44

Heinz Marketing

SEPTEMBER 26, 2019

By Matt Heinz, President of Heinz Marketing. It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.

CMO 64

CMO Work Management Allocation Peer-to-peer 64

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Networking. Join us , why don’t you!? Yes, 25 sessions is a lot. But guess what?

B2B Thought Leadership 48

B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Managing all of the details to execute a successful event from pre-show to post-show can be a really daunting task. Conversica + SummitSync = Event Marketer Heaven. How It Works .

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. out of 5-star attendee rating.

Case Studies 54

Case Studies Case Study Studies Work Management 54

Walker Sands

DECEMBER 9, 2024

This post kicks off Walker Sands four-part blog series on AI, where well explore how this transformative technology is reshaping the B2B marketing landscape, explore emerging trends and highlight new opportunities. So, weve rounded up 10 must-attend events for organizations investing in AI in 2025. Stay tuned for the next installment!

B2B Marketing 45

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 45

SnapApp

OCTOBER 27, 2016

There’s been a lot of activity in the marketing events world this past October. And while we can’t hit every B2B date every month, we gathered some really useful insight and fun experiences at the events we did hit. SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48