Adobe Experience Cloud Blog

DECEMBER 26, 2012

Reading the event synopsis, session descriptions, and blog posts will give you a good understanding of the event and help you craft a compelling message that leaves a lasting impression. Here are our top 5 tips for event email follow-up: 1. Highlight what event at the trade show your prospect attended.

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: . To Build your Brand.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Heinz Marketing

APRIL 4, 2022

When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. Replicating that trade show feel is just not something we continued to leverage as part of our strategy. Thank goodness for kind of the multi touch attribution as well, right?

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. Conferences.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Inviting and following up on trade show attendees. Validating direct marketing lists. Telemarketing, as Xerox shows, is still a.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is why I think marketers should hold back and nurture early stage leads ( with a human touch ) on behalf of their sales team.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Terminus

SEPTEMBER 24, 2017

B2B marketers who take an account-based approach with Terminus see improved opportunity creation rates, shorter sales cycles, and larger deal sizes. Running an orchestrated, multi-touch marketing program leveraging the power of both HubSpot and Terminus will allow marketers to double down on these impressive results.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " I agree her completely - lead generation for the complex sale requires a holistic, disciplined and multi-modal approach.

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

SpotMe Blog

JUNE 2, 2021

Check out The B2B Marketers Cliff Notes to B2B Demand Generation . Events and B2B Lead Generation: 4 Reasons Why It Works. Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . It looks nothing like what I saw online.” .

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SpotMe Blog

MAY 4, 2021

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. This year it offers its first all-digital show. Description.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Heinz Marketing

OCTOBER 15, 2018

You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes. We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

TrustRadius Marketing

NOVEMBER 2, 2022

In addition to network security, WatchGuard includes secure Wi-Fi, multi-factor authentication, and network intelligence products and services. Ensure backup data stays secure and safe with support for cross-account and cross-region backup, recovery and DR, as well as multi factor authentication to prevent brute force attacks.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Multi-level portal administration. Additional audio-visual and virtual event services.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Additional audio-visual and virtual event services. AV/UC technology services and support. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Multi-level portal administration. Additional audio-visual and virtual event services.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52