Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran. Recommended for you.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. While you can’t prove how many attendees actually added this event to their calendars, the intention and interest was certainly there.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

PFL

SEPTEMBER 13, 2018

Planning a company’s hosted event is difficult enough without the added worry of whether anyone will bother to show up. Yet the challenge of driving attendance with event marketing is …

Event Marketing 40

Event Marketing Planning Marketing Ads 40

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Heinz Marketing

JULY 22, 2021

Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Digital marketing. Event marketing. Direct mail. For example – direct mail. Sales enablement. Within these channels, you can use tactics like: Email nurture programs. Content syndication.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Marketing Insider Group

SEPTEMBER 20, 2021

For example, you might consider promoting some of the following special opportunities and online offerings in your virtual event marketing: Discounts and prizes. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles. Digital badges and rankings.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

The Point

OCTOBER 29, 2021

Lead nurturing has long since become more than just an email channel, as marketers expand nurture campaigns to include channels like remarketing, content syndication, paid social, and even direct mail.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report also found that e-mail continues to have a high response rate too.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Webbiquity

SEPTEMBER 17, 2019

Here are a few examples of good company names: Inkit (automated direct mail printing and distribution). ” Now, if your job involved planning and executing large, multi-day conferences with 10,000 or more attendees, you’d be aware that there are more than a dozen event marketing platforms on the market. .”

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

markempa

JUNE 26, 2006

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

« Target Marketing: What’s a Lead? Main | E-mail and the phone have high response rates, DMA report finds » Podcast: Tradeshow and Event Marketing with Ruth Stevens Are you finding that trade shows or events are a “waste of time” for lead generation? What are some tips to improve event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Digital B2B Marketing

JUNE 4, 2013

When used with content promotions, email continues to be a cost effective channel for marketers that need more granular targeting. Direct Mail. Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. Telemarketing.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. — to targeted accounts.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. But keep our Definitive Guide to Event Marketing handy and you’ll sail through your checklist in no time.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

BOP Design

OCTOBER 7, 2020

B2B Marketing Will Never Be the Same. If you are an event marketing company or a convention center, you may be hoping for things to go back to normal. Tactics like cold calling, cold emailing, direct mail should also be explored. The problem is the normal we knew 7 months ago is not coming back.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

ClearVoice

AUGUST 12, 2019

However, there are tried and true methods that can help with this challenge, one of which is tactile marketing. Tactile marketing, which involves sending direct mail as part of a larger content marketing and demand generation campaign, is blowing up the B2B marketing space and starting to make inroads in B2C.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

markempa

JUNE 7, 2005

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. Jim also shares ideas on how to leverage direct mail and combine it with other lead generation modalities to capture a higher response rate.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

6sense

DECEMBER 8, 2021

They learned about Spanish culture and then worked with a designer to create their own pair of espadrilles, which were mailed directly to them. That’s the kind of event I mean. If you invite them to a beach-themed event, for example, mail them a pair of branded sunglasses. Direct mail for pre- and post-event engagement.

Planning 62

Planning Account Based Marketing Work Management Marketing Management 62

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Hubspot

SEPTEMBER 8, 2011

Here are some examples of stats presented in the ebook: Companies usually spend less than 20% of their budget on event marketing. Only 11% of companies use blogging for event marketing. On average, companies use 5 different methods of event promotion. Email is the most widely used event promotional channel.

Stats 28

Stats Event Marketing Planning Paid Search Agency 28

6sense

AUGUST 28, 2021

They learned about Spanish culture and then worked with a designer to create their own pair of espadrilles, which were mailed directly to them. That’s the kind of event I mean. If you invite them to a beach-themed event, for example, mail them a pair of branded sunglasses. Direct mail for pre- and post-event engagement.

Account Based Marketing 62

Account Based Marketing Planning Work Management Marketing Management 62

Salesforce Marketing Cloud

AUGUST 31, 2022

We lead with sustainable marketing. Our events marketing team uses QR codes that direct to downloadable schedules and content (instead of handing out paper programs). And recipients must opt in to direct mail (less paper, more digital). We give eco-conscious gifts. We’re building a safe future for consumer data.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? and with good reason. Tailor the experience.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Marketing Insider Group

MAY 17, 2021

You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Event Content Engagement Strategy.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

markempa

AUGUST 25, 2014

Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. One of the key findings was around which tactics marketers rely on most.and what they rely on least. Connect with HubSpot :

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

Marketing Insider Group

JULY 13, 2020

Account-based marketing (ABM) is major account marketing with new shoes. Most companies execute content marketing in ways hardly different from 1990’s marcom. And let’s not get started on email – it’s mostly just direct mail on steroids. This is why the CMO needs to own all the elements of MarTech that run marketing.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

BOP Design

AUGUST 6, 2019

If you don’t think your marketing department generates revenue, imagine trying to make sales with the following: No website or a poorly designed website with unclear messaging. No email or direct mail campaigns. How can marketing revenue generation be tracked? How can marketing revenue generation be tracked?

Paid Search Agency 57

Paid Search Agency Marketing Agencies 2 Cost Lead Ranking 57

The Point

JANUARY 24, 2017

Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Direct mail is another medium that still works wonders (as long as you consider your local and state laws). If you’re targeting specific geographic regions, then consider testing direct mail. Create In-Person Events. Event marketing is another initiative that can seem expensive. But it doesn’t have to be!

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

NuSpark Consulting

JUNE 10, 2015

There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research. When it comes to email marketing, it is a must that you plan your delivery frequency but ensure that you are consistent. Avoid using subject line to convey your marketing.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100