How To Plan an Event That Drives Business Value
Salesforce Marketing Cloud
JUNE 21, 2022
The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. Align your key stakeholders, lock it in, and start planning your next event. Event marketing caters to the attendee.
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