plan 
Salesforce Marketing Cloud
JUNE 21, 2022
The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. This clear framework establishes a North Star to guide your event planning. Download our V2MOM planning template.
SpotMe Blog
AUGUST 30, 2021
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. This post is full of actionable insights to help you create a successful event.
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Hubspot
JUNE 23, 2020
In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Here are their five go-to tips.
DealSignal
MAY 8, 2023
It’s the same with marketing play. Then, buyers should be locked in and focused—but only for a few weeks. If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year.
Adobe Experience Cloud Blog
OCTOBER 5, 2017
The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.
markempa
JANUARY 23, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Peachtree and SageCRM software. It’s great.
Vidyard
OCTOBER 3, 2018
There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. ” Okay, perhaps they don’t use those exact words.
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