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Marketing Play: 5 Strategies to Execute Before the Clock Runs Out

DealSignal

It’s the same with marketing play. Then, buyers should be locked in and focused—but only for a few weeks. If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year.

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Marketing Plays: 5 Essential Strategies to Execute before the Clock Runs Out

DealSignal

Then, buyers should be locked in and focused—but only for a few weeks. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. Run a highly-personalized email marketing campaign targeted at ideal buyer personas in under-engaged and under-penetrated ABM accounts.