Salesforce Marketing Cloud
JUNE 21, 2022
The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. Align your key stakeholders, lock it in, and start planning your next event. Event marketing caters to the attendee.
KoMarketing Associates
FEBRUARY 13, 2018
If the webcast is free to attend, be sure to mention this in the ad copy or the video itself as an additional incentive to sign up and lock in that lead. Facebook’s current 2.07 billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. Entice With eBooks.
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DealSignal
MAY 8, 2023
It’s the same with marketing play. Then, buyers should be locked in and focused—but only for a few weeks. If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year.
Hubspot
JUNE 23, 2020
In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Here are their five go-to tips.
DealSignal
SEPTEMBER 22, 2019
Then, buyers should be locked in and focused—but only for a few weeks. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. Run a highly-personalized email marketing campaign targeted at ideal buyer personas in under-engaged and under-penetrated ABM accounts.
SpotMe Blog
AUGUST 30, 2021
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. This post is full of actionable insights to help you create a successful event.
Adobe Experience Cloud Blog
OCTOBER 5, 2017
The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.
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