Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.”

13 Marketing Tactics to Boost Your Event ROI

Marketo Events

Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the return on investment (ROI) you had anticipated. Leads trickled in and then wasted away. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.


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How to Promote a Virtual Event, According to HubSpot Marketers


In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. At this point, it seems like online events aren't going away anytime soon. Is this event tactical or more high-level?" Event Marketing

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events.

Marketing Plays: 5 Essential Strategies to Execute before the Clock Runs Out


In track, we pour on the juice in the last 10 meters of a 100 meter sprint, push ourselves with every muscle, and lean into the tape at the finish line. In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. We all have to hustle to maximize buyer interest and conversions in Q3 and Q4 to drive results so we can not only hit, but exceed our quarterly and annual numbers.

7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

In a nutshell, that’s what a stereotypical “make money online” charlatan would tell you. Or maybe we’re slowly moving away from that period in affiliate marketing. What Is Affiliate Marketing? By '93, the program was generating millions in sales per year.


Designing and Managing ABM Campaigns with Mat Rider


In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. This is Rod Fuentes from ListenLoop , and today we are here with Mat Rider, Global Director of Digital Marketing at MongoDB. I met Mat over at the ITSMA Conference on Account-Based Marketing, where he presented this awesome talk on Designing and Managing ABM Campaigns. I have been doing marketing along with digital marketing many, many years ago.

Sales Pipeline Radio, Episode 136: Q&A with Tracy Eiler @tracyleiler

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. Tracy is well decorated, a top 35 woman in BW Marketing Technology.