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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

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How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

Additionally, the ongoing learnings through social media activity may aid in spotting trends and development that can lead to proactive campaigns for social media advertising and even SEO link building initiatives. Third-Party Campaign Creation. Is your organization leveraging the information found in buyer persona development?

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Live Events & Trade Shows. As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility.

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Top 3 tips to Fight Back the Negative SEO Fever

Valasys

In such a situation marketers need to create another version of the original page with a canonical link pointing back to the original one. All your link-building should be directed to the canonical page. They can either do it for the page that’s ranking or the page that’s getting linked to.

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Why links should be a KPI within your digital marketing

Biznology

Links will help gauge the efficacy of your marketing, and increase your overall effectiveness. Nearly all marketing involves brand building, especially a new product launch, event marketing, or any type of publicity campaign. links can help measure whether you’re building brand equity effectively.

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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

The blog has posts covering everything related to SEO, link building, B2B tools, and more. The blogs can be resources on finding great venues in particular cities, interviews with event planning leaders, event themes, or event planning trends. InsightSquared.