Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. Text Message Marketing in Post-Show Follow-Up.

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Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Lead capture, analysis and follow-up.

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SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 2 Sales and marketing automation Now that the tools are highly affordable and easy-to-use, it makes sense to ensure your core sales and marketing efforts are managed in-house. This is such a mission-critical element of your business that it doesn’t make sense to outsource lead capture and nurturing efforts.

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SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

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Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. Pre-event marketing from the webinar organizer was not strong.

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markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process.

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Lead Liaison

JULY 18, 2019

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. About Lead Liaison.

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Lead Liaison

MAY 17, 2019

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Add this resource to your trade show process now!

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Lead Liaison

APRIL 11, 2019

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ ™ , is growing in popularity among event marketers across the globe. At Lead Liaison, an uptick in requests means more innovation at a faster rate. ™ now supports nearly every method of lead capture.

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Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture.

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Lead Liaison

APRIL 8, 2019

The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business. We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers.

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Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

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Lead Liaison

MAY 10, 2019

Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. At this point, there aren’t many sales and/or marketing solutions that we don’t integrate with.” Lead Liaison is headquartered in Dallas, Texas.

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Lead Liaison

MAY 10, 2019

Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. At this point, there aren’t many sales and/or marketing solutions that we don’t integrate with.” Lead Liaison is headquartered in Dallas, Texas.

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Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing.

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Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

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Lead Generation Top of Funnel Generation Lead Scoring 28

Martech

SEPTEMBER 21, 2021

What do marketing automation tools do? Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.

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Lead Liaison

FEBRUARY 12, 2019

s ability to be a holistic solution, from form customization and lead capture, to distributing and following up with the lead while interest is still at its peak, to sending the lead on to CRMs and marketing automation platforms.

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Lead Liaison

AUGUST 7, 2019

We’ve created several process resources to help B2B event planners, like our Trade Show Preparation Checklist , Questions to Ask When Integrating Independent Lead Capture , or our Post-Show Questionnaire. Today, we will focus on the tasks that you might want to consider during your B2B event.

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Launch Marketing

FEBRUARY 13, 2019

Though modern digital marketing offers a multitude of ways to connect with buyers across channels and platforms, events allow you to engage with your prospects face-to-face in high quality interactions. To fully leverage your attendance, it’s critical to develop a sound marketing strategy for before, during and after your next event.

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Lead Liaison

NOVEMBER 15, 2018

Social media may have transformed the way that brands and customers engage with one another, but trade shows persist as a cornerstone of face-to-face marketing. One of the greatest benefits of participating in trade shows is that attendees, simply by virtue of deciding to be there, are incredibly receptive to your message.

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