Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Lead capture, analysis and follow-up.

Trade Show 163

Trade Show Product Planning Intent Data 163

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. Incentivized event participation with $350 in gift card rewards.

Lead Capture 80

Lead Capture Case Studies Case Study Activities 80

Lead Liaison

JULY 18, 2019

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. About Lead Liaison.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 132

ROI B2B Thought Leadership Top of Funnel Thought Leadership 132

Lead Liaison

NOVEMBER 2, 2018

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Why do Companies Invest in Event Marketing? w attendees h?v?

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Launch Marketing

FEBRUARY 13, 2019

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. Pre-event marketing.

ROI 49

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 49

Lead Liaison

AUGUST 7, 2019

They say that event planning is one of the most stressful jobs. B2B event planners, do you want to know a secret that might make your job slightly less stressful? Today, we will focus on the tasks that you might want to consider during your B2B event. Then, use this as a part of your “trade show kit” going forward.

Work Management 48

Work Management Marketing Management Trade Show B2B 48