SocialPilot

JANUARY 26, 2024

Ensure it’s engaging and includes keywords for SEO.” ” “Compose me a marketing plan for Christmas for our newly launched store in [location]. ” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.”

Examples 78

Examples ROI Planning Work Management 78

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Only B2B

FEBRUARY 1, 2024

Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. By implementing intent data, you can identify specific keywords used by companies actively researching marketing automation solutions. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. Perform keyword research. Content type. Deadline for draft. Publish date.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. People are using location tags, emojis, and ambiguous phrases instead of the common keywords you’re looking for. Location data is powerful, and you can use it to enhance your marketing strategies. Event Marketing.

Conversion 120

Conversion Tagging Case Study Case Studies 120

Stevens & Tate

APRIL 18, 2024

This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content. Budgeting : Effective budgeting entails the strategic allocation of financial resources across various marketing channels to ensure the highest return on investment (ROI).

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Keyword strategy , particularly for new website components or sections being added.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Conductor

AUGUST 24, 2022

Use keyword research to uncover topics and themes for content that will allow you to rank for keywords and terms that are important to your business. Analyze keyword popularity and usage seasonality to decide when to publish or update content. Topic ideation. Content calendar/seasonality recommendations. Brief support.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Brand Monitoring. Talkwalker Alerts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Brand Monitoring. Talkwalker Alerts.

Link Building 120

Link Building Tactics Ad Building B2B 120

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

6sense

DECEMBER 8, 2021

Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether? Do we dump it into advertising, paid social or another “digital” marketing function? So press on.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. You can also set a Google alert with industry keywords to be notified when new content is published.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Sword and the Script | B2B

MARCH 23, 2021

This final point isn’t a study, yet, but it’s an emerging consensus: media coverage, often earned through PR , may be more important to search rankings than backlinks or keywords. Especially in B2B marketing , with its long sales cycles and multiple departments involved in decision-making, you can’t just show up in an inbox and close a sale.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

KoMarketing Associates

SEPTEMBER 11, 2013

We often get asked why various experiences and information gets displayed in the search engine results for keyword targets. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs. HTML Title Best Practices.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

Only B2B

SEPTEMBER 6, 2023

Intent data is an intricate record of their online actions, encompassing a diverse array of activities, from the keywords they search for to the content they voraciously consume. Must Read : Intent Data: A Game-Changer for B2B Event Marketing Conclusion To sum it up, intent data is like a secret weapon in today’s B2B lead generation.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. The biggest difference with placement targeting is it is not reliant on keyword selection like contextual targeting. These bids can be on an individual keyword basis or applied to an entire Ad Group.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Launch Marketing

FEBRUARY 14, 2024

Search Engine Optimization (SEO) is an often-overlooked digital marketing strategy for product launches. What keywords do we want to use to optimize new landing pages and content for the product launch? Events or Conferences remain a solid traditional marketing tactic. How can we increase our search visibility?

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Navigate the Channel

OCTOBER 19, 2023

Be sure that basics such as the use of appropriate keywords that your audience of building materials purchasers is likely to use to find what they want and a link to your website are included in this press release.

Trade Show 65

Trade Show ROI Tips Press 65

Valasys

APRIL 22, 2020

These hashtags are equally beneficial for live events, requiring participants to be present in physical form, as well as, for the execution of effective virtual event marketing. Read more on How Virtual Event Marketing Benefits B2B Businesses. Event hashtags can be employed by brands to live Tweet.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. The biggest difference with placement targeting is it is not reliant on keyword selection like contextual targeting. These bids can be on an individual keyword basis or applied to an entire Ad Group.

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

Delivra

JANUARY 15, 2021

There are many types of content that marketers create, each to its own end: Blog articles are particularly useful for SEO purposes, as well as lead collection. Articles should be created to rank for certain keywords where you know your audience is searching for answers. Attend events. But it’s a classic for a reason.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. Their expectations are extremely high.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

SpotMe Blog

JULY 25, 2021

Moz understands the SEO advantage of repurposing old event footage into promotional material to market their next event. This is a useful tactic for recycling old footage into new keyword-rich content. 1) Unite Your Marketing and Sales Teams. Need help with a marketing plan?

Examples 111

Examples Enterprise Management Work Management Conference 111

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. The biggest difference with placement targeting is it is not reliant on keyword selection like contextual targeting. These bids can be on an individual keyword basis or applied to an entire Ad Group.

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Make sure you’re publishing content that includes these relevant location-based keyword terms.

Planning 100

Planning Content Marketing Generation Content 100

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

They rank for various pet-related keywords, such as “lionhead rabbit” and “why do cats have 9 lives?” People searching for these keywords may not be looking to buy from them right away. Create In-Person Events. Event marketing is another initiative that can seem expensive. But it doesn’t have to be!

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Oktopost

APRIL 6, 2023

There are many different ways to build thought leadership – social posting, events, market research – but one of the most effective is to begin cultivating a pool of social media advocates, straight from your own workforce. What is social advocacy, and how does it support thought leadership?

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Directive Agency

MARCH 25, 2020

Impactful SEO strategies are built around becoming visible for the right keyword, at each level, to maximize the amount of awareness your business generates over time. million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. million users per month, and 2.1

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

KoMarketing Associates

JANUARY 22, 2015

Keyword Priorities / Targets. For larger content marketing campaigns, such as tie-ins to an event marketing program or research report, the identification of publishing platforms takes on a third level of complexity. Keyword improvements associated with content assets and cross-linked material.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Rev

JANUARY 11, 2023

To start, ensure your company’s executives have profiles that showcase their expertise, use targeted keywords in their headlines and summaries, join relevant groups, and actively engage with others on the platform by commenting on their posts and messaging potential leads. But you don’t need to address everything at once to see results.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

ViewPoint

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Self-identifying keywords used on the company website (ALC). Technology usage “intensity” score, by product (HG Data).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. The more you understand your customers, the more useful content you can create to help them.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Social Media Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101