Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Martech

APRIL 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and won’t a cookieless world seem strange?

Terms and Conditions 84

Terms and Conditions Case Study Case Studies Trigger Marketing 84

markempa

AUGUST 25, 2014

Case Study #1 – Local B2B Marketing: 150% boost in lead generation. This case study covers how a commercial cleaning and janitorial services franchise created an Internet-based direct response marketing machine. 3.37% average conversion to sale across all Internet traffic sources. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Oktopost

SEPTEMBER 30, 2021

Prior to Replicant, Katie helped launch Salesforce’s AI platform, Einstein , where she led product marketing for Salesforce’s suite of deep learning products, overseeing GTM strategy, sales enablement, thought leadership, and customer and event marketing. Catch all episodes here. Like What You Heard? Help us get the word out!

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Oktopost

AUGUST 10, 2022

Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Like What You Heard?

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Oktopost

APRIL 6, 2023

Google’s algorithms are always changing, but those changes are centered on the need to identify the most authoritative, knowledgeable, and worthwhile sources on the internet for any given search result. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO. What is the purpose of thought leadership?

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. So what other ways have you used social media for your B2B event marketing? Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. I have seen some success on Instagram for a number of clients in the event marketing space.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

SmartBrief - Marketing

AUGUST 14, 2023

The internet has flattened the playing field over the past 20 years, allowing anyone to quickly identify and contact editors and analysts. Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Brandwatch Marketing

NOVEMBER 21, 2018

Once known as the ‘embedded internet’ or ‘pervasive computing’, the Internet of Things (IoT), has become one of today’s hottest topics in consumer electronics. According to recent predictions from Bain and Company, the Internet of Things is on track to double in value by 2021, reaching a whopping $520 billion.

Internet Marketing 70

Internet Marketing Network Marketing Work Management Activities 70

ClearVoice

AUGUST 12, 2019

By personalizing your print newsletters, you can keep your prospects, leads and customer base up to date on company news, events and even sales and promotions. Event marketing. Why your marketing strategy should also be tactile. Tactile marketing still works, especially when leveraged successfully.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

SpotMe Blog

AUGUST 30, 2021

Rehearsals can go a long way towards assuring virtual event success because you’re ironing out all the issues that would negatively affect the attendee experience. Internet connections, transitions, and unmuted mics are common problems that are easier to avoid if you’ve had a rehearsal. . It Gives You a Backup Plan.

Webinar Metrics 52

Webinar Metrics Conference Internet Marketing Planning 52

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Text From Infographic: What to expect.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. All of these factors make links ideal to track from a marketing standpoint. Links signal authority to search engines and actual humans using the internet alike.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. In the context of a blog, themes identify with the categories of a blog.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Martech

DECEMBER 6, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and who would make predictions?

Business 82

Business Forecasting Internet Marketing Planning 82

Martech

DECEMBER 8, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are one-on-one meetings back?

CMO 88

CMO Conference Internet Marketing Work Management 88

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

SpotMe Blog

JULY 25, 2021

Leading keynote speakers discuss the internet of things, augmented reality, CAD, and implementing business practices to help enterprises shape the future. If you’re looking more ideas and insight straight from the pros, check out episodes of The Event Marketing Show, and register below to be the first to hear about new episodes! #1)

Examples 111

Examples Enterprise Management Work Management Conference 111

Biznology

FEBRUARY 21, 2014

There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc. These continue to be effective tools, but this new process of “experiential marketing” can better leverage the power of emotional branding and the use of digital marketing.

Trends 80

Trends Ad Building Paid Search Agency Customer Satisfaction 80

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. The season 8 official teaser video amassed over 12.5 Make Good Use of Video.

Planning 100

Planning Content Marketing Generation Content 100

SpotMe Blog

AUGUST 25, 2022

Expert forums or business events by teams in various locations. Hybrid event platform. Multiple venues with strong internet connection. Mobile event app for interactions, feedback, and networking. Want more hybrid event examples to get inspiration from? Not all venues are equipped for virtual or hybrid events.

Planning 98

Planning Practices Budget Programs Work Management 98

Biznology

FEBRUARY 5, 2014

Traditionalists might claim that experiential marketing is simply a form of sampling, sponsorship, or event marketing. While still important, these two drivers make this experiential marketing practice so much more effective for building customer loyalty and brand equity today. Internet Marketing Slider'

Customer Satisfaction 80

Customer Satisfaction Loyalty Sample Internet Marketing 80

Biznology

JANUARY 17, 2014

Traditionalists might claim that experiential marketing is simply a form of sampling, sponsorship or event marketing. While still important, these two drivers make this experiential marketing practice so much more effective for building customer loyalty and brand equity today.

Customer Satisfaction 80

Customer Satisfaction Loyalty Sample Internet Marketing 80

ClearVoice

SEPTEMBER 4, 2020

internet users between the ages of 18-44 say they use YouTube. A total of 85 percent of internet users in the United States watch digital videos every month. Content marketing statistics for lead generation. Email marketing and event marketing are the two most commonly used B2B lead generation strategies.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Brandwatch Marketing

FEBRUARY 3, 2019

Consumer Electronics, APAC, Asia-Pacific, Internet of Things, IoT, Consumer Insights One of the hottest topics in consumer electronics is the Internet of Things (IoT).

Activities 45

Activities Process Product Paid Search Agency 45

Hubspot

JANUARY 3, 2011

When organizing offline events—whether they are conferences, user groups or tradeshows—you should be thinking about ways to leverage these opportunities through the Web. In this episode of the Weekly Marketing Cast , David Meerman Scott talks about ways in which the Internet can complement your offline efforts.

Event Marketing 28

Event Marketing Optimization Conference Hubspot 28

Zoominfo

OCTOBER 5, 2021

Omni-channel marketing: The process of testing messaging and placement through awareness campaigns across the spectrum of engagement channels specific buyers are most likely to respond to, including digital (search engine marketing, display advertising, content marketing), trade show and event marketing, direct mail, and more.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Vision6

JANUARY 16, 2023

Here are three further methods of combining the two strategies: Event marketing. It’s important to keep your attendees actively engaged during the day of your event, especially when it’s virtual. By sending a text message along with your emails, you can increase open rates and click-through rates. .

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

SmartBug Media

JULY 13, 2021

Have you ever had your internet just break? Because of COVID-19, companies have taken to the web to connect with new leads or host what were once in-person events virtually. It opens up a world of possibilities for us to attend events and connect with people in a way we wouldn’t have been able to before.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

Webbiquity

OCTOBER 14, 2014

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Valasys

APRIL 22, 2020

No sooner you learn about a new social media marketing (SMM) trend, you discover that someone else is already using it. In such a scenario you need to adopt a strategic approach to hashtag marketing that can be a game-changer for your brand. Read more on How Virtual Event Marketing Benefits B2B Businesses.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59