markempa

JULY 8, 2013

We really stood out and made a memorable impression.”. Related Resources: Trade Show Marketing: Tips for increasing prospect engagement. Event Marketing branding event marketing sponsorships trade show' How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Biznology

DECEMBER 8, 2015

I have been exploring SalesFusion myself and am amazed how one software program can replace everything you need to market, advertise, promote, prospect, content market, social media market, email market, event market, etc, online — and even face-to-face. Like this post? Sign up for our emails here.

Impressions 80

Impressions Marketing Automation Services Advertising Agencies Mobile Advertising 80

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Some of the most impressive numbers regarding the mobile experience were found in other countries.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

SmartBug Media

DECEMBER 22, 2023

First impressions greatly impact attendees' perceptions, hence the importance of meticulous planning and execution at every stage. HubSpot Technologists Meet Event Experts At SmartBug ® , we're embarking on an exciting venture: crafting an innovative service offering focused on event marketing and management.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SmartBug Media

APRIL 23, 2024

We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. The initial impression it makes can set the tone for the entire event.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. . Have fun and create magic.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 211

Trade Show Social Media Display Vendors 211

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Launch Marketing

AUGUST 23, 2023

Ideally a VP of Marketing will not be a subject matter expert in SEO, but they will have hands-on experience in managing an SEO specialist with a proven track record of success. It’s vital this person has the character traits mentioned earlier in addition to an impressive resume.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Customer Experience Matrix

DECEMBER 13, 2020

It seems just yesterday that we were impressed to hear that a company’s product was “AI-powered”. Bear in mind that live events are often the most important new business source for B2B marketers, so major changes in how they work will ramify throughout the marketing and sales process. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

APRIL 19, 2018

To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Success: Make a Great First Impression. That old aphorism “you get one chance to make a good impression ” contains a lot of truth. Once made, these initial judgements can be difficult to correct.

Trade Show 184

Trade Show Buzz Work Management Impressions 184

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Get high-tech: The thought of incorporating technology into a booth set-up can sound like a nightmare to some event marketers. Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

KoMarketing Associates

FEBRUARY 13, 2018

Take static images a step further by creating a video or slideshow ad to capture impressions and then use the other ad assets to entice them to sign up. This ad would be a terrific candidate for a stop motion video, where the video starts and stops seamlessly and creates the impression of movement.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Biznology

MAY 19, 2020

If your marketing messaging comes off as somewhat insensitive, or as a hard sell despite the pandemic, people will remember that in a negative way. However, you can have the right messaging that is empathic , and genuinely helpful to your target audience, and that will leave a great impression. But how do you go about that?

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Martech

JUNE 5, 2023

This is a dashboard that will give visibility into how often impressions are delivered and their impact on conversion rate. This will allow data to be sent to the Integrate platform from other sources such as customer apps and forms, promoting real-time capture of lead information and eliminating the need for manual transfer of information.

Marketing Qualified Leads 83

Marketing Qualified Leads Leads Lead API 83

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. Tom: My thinking is, with regard to influencer marketing, the B2C side seems more packaged, mature, organized, whereas in B2B, it’s a different world. Tom: Again, I’ve been focused mostly on those “big four” platforms.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

JANUARY 4, 2021

One such person is Jaime Allison Snyder, a Senior Marketing Specialist at RSM , which focuses on tax, audit and consulting services for the mid-market. I met Jaime several years ago at an ON24 Webinar World event and was extremely impressed at the webinar program she and her team had developed.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. While failing to assess true incrementality, MTA will still evaluate data over a shorter time window, so that changes in media effectiveness will be seen faster and marketers can act on this more quickly.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

SpotMe Blog

JULY 25, 2021

Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Hybrid events can make more of a lasting impression than other meeting types because virtual content can live longer and continually be accessed and viewed. Need help with a marketing plan?

Examples 111

Examples Enterprise Management Work Management Conference 111

Oktopost

APRIL 6, 2023

Because we trust them, and because they are masters at putting across the impression that they are at the forefront of their industry. Reach, conversions, impressions, and clicks come together to make success tangible – great for motivating the team, and turning social posting into a truly rewarding exercise.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

xiQ

APRIL 23, 2020

The question arises: Are traditional field marketers a dying breed? Do companies need to lay-off their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

Martech

NOVEMBER 20, 2023

By offering a seamless and engaging virtual event environment, you can create a positive impression of your brand, increase attendee satisfaction, and foster stronger relationships with prospects and customers.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Terminus

OCTOBER 5, 2021

Idea #1: Make A Good First Impression. So be sure to utilize every channel available to you so you’ll have more opportunities to make a good first impression, then second impression…then eventually a revenue opportunity for your sales team. And it all starts with brand awareness and a strong first impression.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Crimson Marketing

OCTOBER 8, 2014

Jim shares the one major campaign shift Polycom made in its global demand generation strategy that led to 400 published articles, 2 million social impressions, 40,000 marketing responses and 70% conversion rates. Key insights include: Seismic Shift : Business functions within organizations influence up to 60% of IT purchases.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Get high-tech: The thought of incorporating technology into a booth set-up can sound like a nightmare to some event marketers. Don’t get lost in the crowd.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. And SpotMe Express does exactly this.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Brandpoint

AUGUST 21, 2023

This tweet leaves a lasting impression on the audience, showcasing ArcelorMittal as a leading industry player. This can include co-branded campaigns, joint events or webinars, cross-promotions or sponsored industry reports. One noteworthy event organized by GE was called #GEInstaWalk.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Hubspot

SEPTEMBER 7, 2011

million impressions, most of which occurred during the span of webinar. For marketers, having access to these type of statistics can help to measure the effect and reach of their events and promotions. For example, for #smsci, just one tweet from @tw_top_business generated over 249,000 impressions. million impressions.

Buzz 28

Buzz Twitter Event Marketing Generation 28

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. How should you participate?

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

xiQ

APRIL 23, 2020

The question arises: Are traditional field marketers a dying breed? Do companies need to lay-off their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 62

ClickZ

MAY 25, 2022

With an attitude towards the metaverse as refreshing as their latest beer, Heineken took an ironic and self-aware approach to their metaverse launch, resulting in close to two billion impressions. They then backed this up with an unforgettable real-world experience.

Branding 137

Branding Brand Identity Marketing & Strategy Advertising Agencies 137

Zoominfo

MARCH 15, 2018

Here’s our take: In a world where consumers are constantly connected to an endless supply of content, it takes truly remarkable, relevant, and personalized marketing materials to stand out from the crowd. Although it’s difficult to create that caliber of content, those who get it right see impressive results.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Webbiquity

JULY 27, 2018

Here are some tips and tricks on how to make your booth stand out and make a fantastic first impression. Consult a Full Service Exhibit Marketing Agency. There are a number of benefits to consulting a marketing agency for trade show booth design. Tifany Scifo is the Creative Marketing Manager at Reveal Marketing Group Inc.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52