Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Vision Edge Marketing

OCTOBER 25, 2022

The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Terminus

SEPTEMBER 24, 2017

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Match for event marketing. Looking toward the future of martech for events.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Hubspot

SEPTEMBER 8, 2011

Here are some examples of stats presented in the ebook: Companies usually spend less than 20% of their budget on event marketing. Only 11% of companies use blogging for event marketing. On average, companies use 5 different methods of event promotion. Email is the most widely used event promotional channel.

Stats 28

Stats Event Marketing Planning Paid Search Agency 28

Hubspot

SEPTEMBER 23, 2011

Event marketing can be tough. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. What are some common challenges you face in event marketing ? Connect with HubSpot : Don't miss a thing!

Event Marketing 28

Event Marketing Hubspot Contact Marketing Marketing 28

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. One of the key findings was around which tactics marketers rely on most.and what they rely on least.

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

SmartBug Media

SEPTEMBER 3, 2022

It's my favorite time of year as a marketer. HubSpot's INBOUND 2022 is back in Boston after three years. And all the partnering companies are coming back in style, hosting events all around the city. Celebrate HubSpot awesomeness with other RevOps professionals and Sprocketeers! ET REGISTRATION LINK: Click Here.

Zoominfo 72

Zoominfo Account Based Marketing ABM Hubspot 72

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Brandpoint

NOVEMBER 10, 2020

Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. The attendees receive the kit in advance and can start engaging online, and the items in the kit make for a great photo shoot and video to built excitement for the virtual event. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

FEBRUARY 1, 2021

For our first INBOUND event ever, we had the first registrant write a blog post, and in the following year, we invited a previous attendee to write about their experience. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Biznology

DECEMBER 15, 2021

And marketers are getting more creative, with both formats and applications. Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Social media pulls ahead. Something I would never have predicted.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. So what other ways have you used social media for your B2B event marketing? Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Hubspot reports that short-form videos have the highest ROI of all social media content. Short-form videos give users bite-sized information and entertainment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Insider Group

JULY 13, 2020

In a decade, traditional sales, marketing, and customer support will all look much different. A: Digital marketing innovation will be driven by the fusion of business and technology skills within teams of marketing experts. Event marketers who “get” digital, for example, will be the ones who invent new kinds of virtual events.

CMO 204

CMO Marketing AI Paid Search Agency Work Management 204

SmartBrief - Marketing

AUGUST 14, 2023

As leads are captured via direct response campaigns and other channels, they can be moved into sales and marketing automation programs, which can be easily managed in-house. Platforms like HubSpot and Act-On are very affordable and allow companies of any size to qualify and nurture leads before handing them over to the sales team.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SpotMe Blog

JULY 25, 2021

Unfortunately, last year’s TwitchCon was canceled, but many fans anxiously await an announcement for this year’s event, expected to be in September, which many think will be hybrid once again. #4) 4) INBOUND by Hubspot. INBOUND is a three-day conference put on by HubSpot that occurs in August every year. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

DECEMBER 10, 2020

Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. Monitoring user behavior is essential to increase conversion rates (the number of event registrations), and MAPs can help you achieve this. Examples of MAPs that you may consider include: Marketo. Salesforce.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

SmartBug Media

AUGUST 17, 2022

Without even trying, you will likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. Keep reading to learn from what I’ve experienced over the past eight years about what to bring back to make sure you get the most out of your week in Boston among the HubSpotters.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

KoMarketing Associates

FEBRUARY 13, 2018

Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Her areas of expertise are ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, Pinterest, and LinkedIn Ads. View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Hubspot

SEPTEMBER 7, 2011

Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Hashtracking.com allowed HubSpot to follow the effect of conversations surrounding the event.

Buzz 28

Buzz Twitter Event Marketing Generation 28

Digital B2B Marketing

JUNE 4, 2013

In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers. Inbound or Content Marketing. Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

SmartBug Media

AUGUST 1, 2022

I'm with some of [ my colleagues/the SmartBugs ] and 10k+ savvy marketers in Boston at HubSpot's INBOUND 2022. Take a minute to make your OOO reply work for you. Here’s an example: Thanks for your email. I'll be back at my computer and ready to talk to you on Monday, September 12. Please reach out to my colleague [ @.com]

Conference 105

Conference Network Marketing Planning Hubspot 105

SmartBug Media

DECEMBER 28, 2022

When it comes to understanding how to appeal to the person behind your personas, we have to mention an incredible session from Inbound, HubSpot's annual conference that's geared toward revenue leaders in marketing, sales, and client services. A Personalized Experience Affects the People Behind Your Buyer Persona.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

SmartBug Media

OCTOBER 10, 2022

As HubSpot’s Partner of the Year in both 2020 and 2021, we planned to return with the biggest presence we’ve ever had as a company. This year, we planned and executed two different events affiliated with HubSpot and three off-site event experiences for INBOUNDers. Step 7: Schedule a cadence of meetings.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

TrustRadius Marketing

OCTOBER 1, 2018

The blogs can be resources on finding great venues in particular cities, interviews with event planning leaders, event themes, or event planning trends. Recently, Bizzabo posted about creative corporate event ideas and event promotion strategies. The Hubspot blog is the king of all inbound marketing blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Scoop.it

MAY 4, 2023

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. This makes it easier for brands to repurpose the available content and use it as marketing material per their needs once they have permission rights.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

JANUARY 3, 2011

As David explains, this real-time interaction will allow them to "become a part of the event.". Post Archived Materials After the Event. After the event takes place, post online some of the materials used—photos, videos and presentations. Free Download: 101 Marketing Charts and Graphs. Connect with HubSpot :

Event Marketing 28

Event Marketing Optimization Conference Hubspot 28

Hubspot

JUNE 6, 2019

Image source: HubSpot. When you’re mapping a social media marketing campaign using a Gantt chart, make sure to include the tools you’ll need, the content you’ll be sharing, and the assets used on each channel. Gantt Chart for Event Marketing. Here’s an example of an Excel Gantt chart. Download it free, here. What’s that?

Examples 95

Examples Verticals Budget Programs Template 95

SmartBug Media

JULY 31, 2023

Identify Your INBOUND 2023 Goals Without even trying, you’ll likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. But let’s circle back to your original goals for what you want to bring back from INBOUND. Why are you personally attending INBOUND?

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

ClearVoice

AUGUST 12, 2019

Tactile marketing, which involves sending direct mail as part of a larger content marketing and demand generation campaign, is blowing up the B2B marketing space and starting to make inroads in B2C. Furthermore, when tied into HubSpot or other automation suites, it can be a powerful tool in a content marketer’s quiver.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

SmartBug Media

FEBRUARY 5, 2021

Event marketing isn’t dead—it’s virtual. Although it has to be acknowledged that we can’t get the same experience out of event marketing we once did, I’m here to say that event marketing isn’t dead. That’s right—if done right, it can be incredibly impactful for your organization.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing & Strategy 105