Remove hashtag plan
article thumbnail

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing?

article thumbnail

How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

Companies and marketers are more eager than ever to put on in-person events and maximize their turnout. Social Media Plays a Key Role in B2B Event Marketing. When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next event. (We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app downloads and sessions.

article thumbnail

Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Start internally with your marketing team.

Buzz 98
article thumbnail

9 Biggest Event Trends of This Year

Marketing Insider Group

By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. 9 Biggest Event Trends Happening Now. Smaller, More Intimate Events.

Trends 275
article thumbnail

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

Tips 296
article thumbnail

Give Your Event Marketing a Boost with an Integrated Content Strategy

Content Standard

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.