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Six Dos and Don’ts of Using Twitter Hashtags for Events

Brandwatch Marketing

Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. However, choose your hashtag wisely, as the wrong one could mean no one uses it or, worse, it gets lost in a stream of irrelevant tweets or is hijacked. Using Twitter to promote it?

Twitter 92
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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

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Six Dos and Don’ts of Using Twitter Hashtags for Events

Brandwatch Marketing

Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. However, choose your hashtag wisely, as the wrong one could mean no one uses it or, worse, it gets lost in a stream of irrelevant tweets or is hijacked. Using Twitter to promote it?

Twitter 79
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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app downloads and sessions.

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Top 7 Hashtag Marketing Strategies for 2020

Valasys

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Having Branded Hashtags is a Must.