Marketing Insider Group

NOVEMBER 12, 2019

What does this have to do with events? Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

Strategic-IC

FEBRUARY 20, 2024

The next thing we did was a positioning workshop,” says Katrine. “We Pixelz clients are putting more user-generated content into product detail pages, for example. “So, Because if you're not if your deal sizes aren’t large enough, then ABM is going to be a terrible choice.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 5.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Brandpoint

NOVEMBER 10, 2020

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. How’s your event marketing going? Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

DECEMBER 10, 2019

Get started today and generate more traffic and leads for your business. Or, if you’re looking for a speaker with expertise in content marketing and business-building workshops, get in touch with our team today. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Conference 200

Conference Best Practices Digital Transformation Paid Search Agency 200

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Need help with a marketing plan?

Examples 111

Examples Enterprise Management Work Management Conference 111

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Marketing Insider Group

JANUARY 6, 2020

Held in a mountaintop resort, this unique event combines valuable seminars and events during the day with a nightly networking bonfire night. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals. “The Gathering” Marketing Summit.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Webbiquity

SEPTEMBER 26, 2023

Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Marketing Insider Group

FEBRUARY 12, 2020

2019’s event included workshops and sessions on using data, cybersecurity, social media, automation, presentations, business culture, and more. Get started today and generate more traffic and leads for your business. The post The Biggest Leadership Conferences Taking Place in 2020 appeared first on Marketing Insider Group.

Conference 55

Conference Thought Leadership Enterprise Management Work Management 55

Vidyard

SEPTEMBER 6, 2016

This year, our annual Video Marketing Summit will take on the theme of “Viewtopia”, and will be held on November 9 and 10 in San Francisco. Here’s a sample of what you’ll learn in our sessions and workshops: Using video strategically throughout the buyer’s journey. Get My Ticket.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Single Grain

APRIL 6, 2020

Engagement marketing is an effective way to acquire new customers over a long period of time by focusing on creating meaningful interactions that nurture relationships. While it’s not an instant revenue generator like fast-acting PPC campaigns may be, it’s reliable and can offer long-lasting results. What Engagement Marketing Is Not.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Hubspot

JANUARY 1, 2014

If the webinar is live, they can ask questions during it, making it feel like a workshop session instead of a simple tutorial. HubSpot hosts webinars to scale up our marketing educational material to a large audience. Because we reach such a large audience, the value we see in virality, branding, and lead generation is very beneficial.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Don’t Be Afraid to Make Mistakes. Test Everything.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. Virtual Conference vs. Virtual Event: What’s the Difference? Virtual conferences are a type of virtual event. 4) Educate With Workshops and Demonstrations. 5) Build Credibility With Sponsorships. April 27-29.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Brandpoint

MARCH 24, 2020

Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns. Events are a marketing staple across many different industries, and they play a large role in lead generation efforts for the year.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

SpotMe Blog

SEPTEMBER 1, 2022

Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. Event planning terms: D.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Martech

OCTOBER 31, 2022

Dig deeper: What is marketing operations and who are MOps professionals? Develop a one-day workshop for marketing and IT that talks through just the language of the two groups. For example, IT learns the acronyms in marketing (CMS, CTA, PPC, SEO). The occasional “after work” gathering helps to generate camaraderie.

Work Management 103

Work Management CMS Development Paid Search Agency Lead Ranking 103

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. View all Digital Summit event locations here. Host: Content Marketing Institute. Why attend: Some 3,600 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation , AI, etc.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Lead Liaison

FEBRUARY 12, 2019

EXHIBITORLIVE is The Professional Development Conference for Trade Show and Corporate Event Marketing. This five-day educational event features 170+ sessions and workshops with the industry’s largest exhibit hall, including nearly 300 exhibitors. Lead Liaison is headquartered in Dallas, Texas.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48

SmartBug Media

DECEMBER 19, 2018

Beyond content that educates buyers about their problems or opportunities, buyers will also look to your content to better understand who you are and how you can help them, which is why your website and the many components of it are an inbound marketing strategy to test continually. Website Optimization. Check it out here. Social Media.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

SpotMe Blog

JUNE 2, 2021

If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in event marketing for over 40 years , it’s still quite a force. Let’s dig into the best practices, plus 16 amazing templates for event registrations.

Template 52

Template FAQ Email Marketing Promotion 52

Biznology

MARCH 28, 2013

Advertising, online and offline, with a strong call to action to generate a response. Event marketing, such as trade shows and conferences, where you can not only kick off relationships with new prospects, you can also convey your expertise through speaking engagements. Keep in mind that the list business in the U.S.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Golden Spiral

JANUARY 7, 2021

Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. billion minutes of virtual events and webcasts were viewed on their platform, a 350% increase from the previous year. of marketers say the primary goal of virtual events is to generate a pipeline.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. She previously worked in marketing roles at Nortel, DataMirror Corporation and IBM. She’s a rock star on Twitter and also speaks French.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SmartBug Media

OCTOBER 6, 2020

In the current state of the world, many companies are unable to lean on traditional in-person events as they normally would to generate leads. According to ZoomInfo , “73 percent of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads.” Interact with the audience.

Webinar Metrics 76

Webinar Metrics Top of Funnel Marketing & Strategy High Quality Lead 76