How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional.

Proof Event Marketing Isn’t Going Anywhere

Modern Marketing

by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Measure Event Marketing Performance and ROI


Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.

How to Use Twitter Hashtags to Generate Event Marketing Buzz


The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success.

Buzz 72

10 Tips for Better Event Marketing

Marketing Action

After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. Here are 10 tips for making the most of events: 1. Establish your event marketing goals. Your choices include email marketing, social media and direct mail.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show


Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Once again, an event page on Facebook can be useful for this. Guest post by Reno Macri.

How to Use Social Media for Event Marketing [Infographic]


Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Transport to and from the event.

8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Don’t Overlook Good-old Email Marketing.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1.

How to Newsjack: A Guide for Content Marketers

Single Grain

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business.

Social Media Event Promotion: The Complete Guide


When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. 6 ways to promote an event on social media before it happens.

How to Bridge the Gap Between In-Person and Online Lead Generation


As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. lead generation event marketing

8 Ways to Maximize the Value of Online and In-Person Events


Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell.

Online 162

How to Prepare for a Successful Trade Show

Lead Liaison

Review Event Manual to understand all event-specific details – Do this early so you can plan accordingly. Note any special events that your team will want to attend, and add that to your itinerary. Interacting with attendees ahead of the event is key, so educate yourself on the opportunities that the show organizer will provide for exhibitors. Consider an event lead management solution, like GoExhibit!, Make sure to include relevant event hashtags!

How to Leverage New Technology in B2B Marketing

KoMarketing Associates

One exciting thing about digital marketing is that it is always changing. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g.,

B2B 261

5 Reasons To Check out the Modern Marketing Tour

Modern Marketing

The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. To make this a reality, marketers need better data management, improved cross-channel automation, and richer analysis and reporting.

Master the Chatter: 8 Tips to Get Your Event Trending on Twitter


It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. So how do you prepare for your event so you have a better chance of trending on Twitter?

How Can I Drive Demand at a Tradeshow Without Being There?

SmartBug Media

In an increasingly digital world, investment in tradeshows may seem like less of a priority for marketing teams. Although it may seem outdated, the tradeshow market is still a huge sector and brings in $80 billion annually in the U.S. What is the show-specific hashtag?

3 Ways to Justify Your Event Spend


Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Here are three techniques for getting the highest ROI from your event investment: 1) Real-Time Data Collection.

On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend


Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader.

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Content Marketing Institute

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content


But they can also be a powerful part of your content marketing strategy. This creates new fuel for your content marketing machine, helping to move prospects through the sales funnel. Lastly, let’s talk about assets after the event. Event Marketing

ROI 137

How to Optimize Events with Social Media [Infographic]


Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. If there isn’t an event page, create one.

Should You Attend That Event? 9 Questions to Help You Find Out


While your decision will ultimately depend on what your team does, what your goals are, and how much budget you have available, below are some questions you can ask yourself to figure out whether you should be packing your suitcase for the event. Competitors: Are they going to the event?

6 Ways Your Coworkers Can Help Make Your Next Event a Success


Events are having a moment -- especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. Unfortunately, for event organizers that fear is still alive.

Help 72

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen


Work events are really hit or miss. It wasn’t just another tired work event. And in our line of work, that sort of thing has a name: Experiential marketing. What Is Experiential Marketing? A branded hashtag , for example, can get people talking about the experience.

Do You REALLY Need to Host a Webinar?


Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. Either way, word-of-mouth marketing can help your business grow.

Improve Your Trade Show ROI: A Guide for Marketers


That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck?

8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Content Marketing

Plan 277

Leveraging Social Media for Impactful Event Sponsorships


It can be difficult to immediately determine the ROI when your brand sponsors an event. Your staff manning the booth can do their best to collect business cards, emails, and distribute redeemable coupons and vouchers, but how are they impacting the buying process for event attendees?

Turn Your Customers Into Marketers


Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market.

Why Marketers Should Consider Brand Activations at Festivals in 2019


From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. Experience Marketing for Brands. Talk to the event organizers.

5 Critical Tips for Planning a B2B Conference


More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. Set specific event goals. Establish event KPIs.

Tried and True Techniques for Fusing Offline and Online Marketing


The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. How Do You Integrate Your Offline and Online Marketing?

Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

Content Standard

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others ( TOFU marketing , anyone?), Immersive Marketing. Experiential Marketing.

The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019


How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned.

The Definitive Guide to a B2B Event Content Strategy


As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. If you’ve never hosted a B2B event, or if you simply want to improve your event content strategy, today’s blog post is for you.