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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

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The Founder Interview Series #31: Taylor McKnight, Emamo

Webbiquity

The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. The Founder Interview Series #30: Stas Zaslavsky, VII Events. The post The Founder Interview Series #31: Taylor McKnight, Emamo appeared first on B2B Marketing Blog | Webbiquity. The Founder Interview Series #27: Payman Taei, Visme.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. The post The Founder Interview Series #30: Stas Zaslavsky, VII Events appeared first on B2B Marketing Blog | Webbiquity. The Founder Interview Series #27: Payman Taei, Visme.

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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content

Parse.ly

We believed that same shift would lead brands to put out their own information directly to customers, bypassing traditional gatekeepers. And though traffic is up for marketers, too, many 2020 marketing programs, such as field and event marketing, have had their plans and budgets put on hold.

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8 Mistakes CMOs Make When Structuring Their Marketing Teams

Hubspot

And in a world where the customer is in charge , marketing has taken on many of the responsibilities once held by information gatekeepers in the sales department. Yet, many teams still aren’t able to thrive in this new era of marketing. Event marketers do events. It’s only getting better.

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Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

Tomorrow People

49% of content marketers want to drive customers to trade events. Marketers have learned to control this, using multiple variants of content around a single theme to increase their SEO footprint and gatekeeping major milestones with squeeze pages and signup forms.

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20 Clues Your Marketing Stinks, Straight From the Horse's Mouth

Hubspot

And while you're reading, ask yourself whether you're guilty of any of these warning signs of a cringeworthy marketing presence. 20 Hints That Your Marketing Stinks. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. . Makes my blood boil.