Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.) Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
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