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The Top 10 B2B Digital Marketing Strategies for 2020


The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing.

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up


Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns.

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Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Deciding on the right marketing tactics and strategies to grow your business is hard. You zone in on ads, write stunning content, use gorgeous product images, run campaigns on Facebook, Twitter, and Google, and…. At my last startup building a CRM for job seekers, we had to grow our user base with zero marketing budget. The Difference Between Marketing Strategies vs Growth Strategies vs Marketing Tactics. Marketing Strategy. Marketing Tactics.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Promote events through social media? Social and Alternative Search Engines.

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Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

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Interesting Marketing Trends of Small Businesses [Infographic]

Cody Ward

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. What are the most used marketing tactics used by small businesses?

Thought Leadership Videos: So You Want to Be An Authority?


Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. Facebook 3.3 Facebook. Facebook is still a dominant platform when it comes to audience growth. Learn From the Pros: Views Beyond the Event.

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How to Leverage New Technology in B2B Marketing

KoMarketing Associates

One exciting thing about digital marketing is that it is always changing. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g.,

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How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. A lot of marketers would probably like to be in Susan Popper’s shoes.

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The Ultimate List of Types of Marketing [40 and Counting]


Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. The Ultimate List of Types of Marketing. Account-based Marketing.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

8 Inbound Marketing Strategies Every Credit Union or Bank Should Test at Least Once

SmartBug Media

At the heart of any inbound marketing strategy is the idea that marketing is most effective when you work to help prospects navigate their problem or solution, reduce friction throughout, and ultimately win the sale because you helped educate them. Multi-Channel Marketing.

The Ultimate Guide to Marketing Jobs


If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field? How do you land a marketing role, and how do you excel within one? Can you switch between marketing fields? What You Need to Be a Marketer.

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19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010.

Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

What makes a good marketer? But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. Digital Marketing Software Example: Hubspot. Email Marketing Tools.

50 Lead Generation Strategies You Ought To Know


Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Website. It is obvious that you must optimize your website to generate leads through it.

58 Best Marketing Tools to Build Your Strategy in 2017


In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do.

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Interactive Content Ideas For All Types Of Marketing


Interactive Content Ideas For All Types Of Marketing . Marketing isn’t unidimensional. You can have different strategies, metrics, and tools to work on different kinds of marketing. But one thing that you can fit in everywhere is - interactive content for all types of marketing.

How to Newsjack: A Guide for Content Marketers

Single Grain

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business.

Top 20 Content Marketing Strategies For Your 2020 Plan

Martech Advisor

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. E.g., What is content marketing?

How to Crush the Competition With Inbound Marketing [#KillingIt]


This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. He is covering HubSpot's participation at Dreamforce '11 and offering insights on the various speakers and events. The traditional marketing playbook is broken.".

Google Updates Algorithm to Provide Fresher Results for 35% of Searches


Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year. Recent Events or Hot Topics. Regularly Recurring Events.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)


by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g., Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

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How We Grew Inbound Traffic by 300% in 6 Months


During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing.