Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Hubspot

APRIL 12, 2021

But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. website, imagery, and marketing). Image source.

Examples 92

Examples Brand Identity Branding Banners 92

Influitive

JANUARY 11, 2019

In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

Word of Mouth 200

Word of Mouth Examples Tips Promotion 200

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? For example, the question, “When does the three o’clock parade start?” Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Here’s an example of the type of rem-marketing ads across our social channels: LinkedIn Ad. For example, when attendees were likely to step away from their desktop or laptop screens. .

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Hubspot

JUNE 6, 2019

Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. I’ve gathered some of the best examples around, along with some free templates to get you started. In our blog post example, a task might be, “Edit blog post. ”. Let’s dive in with some beautiful Gantt chart examples, below.

Examples 95

Examples Verticals Budget Programs Template 95

SpotMe Blog

JUNE 29, 2022

And when you use the right type of platform for the virtual part of your event, you can collect metrics about your virtual audience and use them to make more informed, financially-sound decisions about any future events. For example, the audience might engage more with a certain type of event, or you could get data from a live poll.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Strengthen your brand recognition. Speaking sessions. Build your pipeline and trust.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Thinking of events from a budget perspective, Jody explained that the reality of in-person events is that they’re a big investment.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Marketing Insider Group

MAY 21, 2014

In order to gather some more specific and useful tips, I reached out to some of the people behind some of my favorite events. In a twist of irony, and in full disclosure, I am speaking at all three of these, so this article itself serves as an example that this strategy can provide additional avenues for promoting the event.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Hubspot

SEPTEMBER 22, 2017

It seems simple, but by pairing an on-brand signature with a clickable call-to-action banner in every employee email signature, teams can use email signature marketing to help fuel their broader company goals. Let's take a look at a few examples of conversion-optimized email signatures, so you can get started on creating your own.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Webbiquity

FEBRUARY 16, 2023

When it comes to preparing for recessions and talent shortages , companies need to invest their marketing capabilities by upskilling team members. By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

JANUARY 10, 2024

Then, ditch anything superfluous and laser focus on teaching those two or three things by showing examples and describing the steps to achieve them. Dig deeper: 4 keys to digital events planning 2. Here’s an example from Brianna Miller, director of marketing and demand generation at Protenus.

Conference 109

Conference Tips Work Management Marketing Management 109

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Video in particular made a difference in this World Cup, and it should become even more critical to mobile event marketing in the future.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Webbiquity

JANUARY 22, 2021

For example, ScenarioArchitecuture, a residential architects company, stands out from the crowd due to their unique take on architectural builds and restorations. For example, you need to know how to optimize your website in a way that will increase web traffic and expand your brand’s online presence.

Business 238

Business Startups Paid Search Agency Press 238

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. A smaller majority—55 percent—prefers Facebook for post-event viral impact. Like this story?

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Vision Edge Marketing

OCTOBER 25, 2022

While the challenges faced were experienced by different-sized companies in different industries, all three examples had one thing in common, they didn’t have what we refer to as enough wood behind the arrow. Let’s delve a little deeper into the first example to illustrate the point. Yes, I Want My Growth Idea. Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

The Point

MARCH 22, 2024

Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. Sell the event, not the product. Don’t tell the reader what the speakers will talk about.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

SEPTEMBER 20, 2021

For example, the type of events that they have attended and their inclination towards certain rewards and special offers are some major behavioral indicators. For example, you might consider promoting some of the following special opportunities and online offerings in your virtual event marketing: Discounts and prizes.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Vidyard

DECEMBER 28, 2016

The video below shows an example of what a YouTube viewer would experience. Want more video examples? The Best 30 Examples of Personalized Video. The Best Video Examples from the Rio 2016 Olympics. The Best of the Best: 2016 Video Marketing Awards. The Best of the Best: 2016 Video Marketing Awards.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Marketing Insider Group

NOVEMBER 17, 2021

While almost all of your incoming data can be useful for different aspects of your event planning, you will likely have specific focuses based on your past data and events. Guests who reach your event registration forms are at a critical point in their engagement with your business. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. General information about the event, such as a detailed schedule and what to expect.

Best Practices 269

Best Practices Content Social Media Planning 269

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. .” ” Marc has always had a clear vision about how events connect with customers and drive results. .

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Webbiquity

SEPTEMBER 17, 2019

Take this blog for example: “Webbiquity” clearly meets two of the three criteria. Here are a few examples of good company names: Inkit (automated direct mail printing and distribution). But most aren’t easy to use nor do they do they scale well to handle these large events. ” But no one can spell it.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239