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When Wading into the Bidstream, Beware the Currents

Martech Advisor

While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares, Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting. One pressing topic fueling data privacy conversations deals with the definition of user consent.

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What Is Earned Media?

ClearVoice

The ‘earned’ part of the earned media equation is a helpful way to refer to this end result when talking to the clients who pay for PR services as it differentiates the media placement from press mentions that are paid for such as sponsored content or advertising.” — Jason Myers , senior account executive for The Content Factory.

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Marketer of The Month Podcast- EPISODE 102: Dame Til Wykes, King’s College London – Digital Mental Healthcare – Balancing Innovation with Responsibility

Outgrow

Ethics, transparency, and evidence-based practice in developing digital mental health interventions 5. I can’t watch soap operas on the television because I forget what somebody said earlier in the programme. How or what are the ethical considerations or challenges associated with the use of such digital technology?

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Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Moz

They earned online publicity, radio, and television press. What if you, just for a day, you asked customers to pay for their purchases with kind acts ? I only know about these stories because of the unstructured citations (online references to a local business) they generated.

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Critical Reflection

Buzz Marketing for Technology

televisions, personal conversations, ambient noise, poor ventilation, high or low temperature, uncomfortable furniture). Contemplating - focusing on constructive personal insights or on problems or difficulties, such as focusing on education issues, training methods, future goals, attitudes, ethical matters, or moral concerns.

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3 Ways to Prepare Before You Switch Careers From Journalism to Marketing

Contently

WNYC’s On the Media podcast is a nice palette cleanser for writers switching from journalism to marketing because Brooke Gladstone and Bob Garfield analyze journalism, advertising, marketing copy, television, and film as one behemoth of cultural influence.

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23 Outstanding Social PR Guides

Webbiquity

What role do press releases play in PR today? A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Are they still important for SEO? Is blogger outreach still an effective PR strategy? What are the best practices for social PR?

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