When Wading into the Bidstream, Beware the Currents
Martech Advisor
OCTOBER 3, 2019
While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares, Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting. One pressing topic fueling data privacy conversations deals with the definition of user consent.
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