The resurgence of values-based branding for restoring trust


The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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How Putin’s brand inspires Trump


As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. He has built a loyal cult around his strongman personality, as a tough, can-do warrior, and even a caring father of his people.

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Is your company ready for higher standards of behavior?


I’m not a very political person, so I won’t argue about whether we are more or less moral as a people than we were 50 years ago. But I think it is hard to argue that businesses aren’t more ethical.

With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?

Content Standard

This year, The UK’s Chartered Institute of Public Relations (CIPR) set up a panel to look specifically at the impact AI will have on the PR and communications industry. ” Questions of Ethics, Morality, and Humanity.

5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers


That’s why my team at Fractl surveyed over 1,300 writers , editors, and contributors at countless publications to get a better idea of how to guide our own media outreach strategy. Relevant: As mentioned above, point out how your content relates and will resonate to the publication’s audience.

These 7 Brands Take Personalized Marketing to a New Level


They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples.

4 PR Lessons from the SharesPost / Wall Street Journal Fistfight

Marketing Craftmanship

If you’re not a habitual rubbernecker of battles between companies and the press, here’s a condensed version of a recent incident that can provide some lessons for all those subject to public scrutiny…which includes just about every individual, institution and company, public or private. Public controversy has erupted over the piece, prompting insider publications including Columbia Journalism Review to weigh in on Berman’s column.

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Toward a Code of Ethics for Marketing Consultants


It's not that there's a shortage of ethical codes, just a shortage of adherence to them. Codes abound, from ethical guidelines for management consulting and marketing to search engine optimization , public relations and blogging. My personal contribution to the genre would be: - Start with an honest assessment of your strengths. Closely related to the point above, in some cases you'll want to be able to bid on a larger project.

The Responsibility of Advertising and PR to the General Public in 2017


That’s a big difference, so perhaps it’s time we started talking about the responsibility those working in PR and advertising have to the general public. As an industry we need to ensure a certain code of ethics is adhered to.

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Related posts: Wine, Roses, and Oil: PR and the Truth. Ethics and Content Marketing: Ex-BW Writers Weigh In. Mark W. Schaefer.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

It can also help improve the quality of targeted advertising by securely sharing non-personally identifiable information with advertisers. Public Relations. Good public relations is all about building trust.

Using Negative Publicity as Negotiating Leverage

Marketing Craftmanship

The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the hackles of many PR practitioners who labeled the tactic as unethical. Shakedown of BMW of North America.

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19 New Featured Sources on the B2B Marketing Zone


Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ).

StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

Next: Three tools for seizing control of your business and personal life. Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. Previous: I Will Choke One-out-of-Ten Advice-Givers. Learn how to draw out your vision. Written by: Rich Sloan. July 8th, 2008. 0 votes. The older we get, and the more responsibilities we take on, there’s a tendancy for life to become increasingly “routine.&#

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StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

Buzz Marketing for Technology

I made a public promise on this week’s telechat with Dan Roam , author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. I explained that very little resource drain on their side would occur - just a relationship manager and a support person would be needed.

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20 Things Every Graduating Marketing Student Needs to Know


The negative connotation surrounding "marketer," "public relations professional," etc. Don't lose your morals and ethics when you graduate -- they need to be omnipresent in your marketing career. Personal. It's college graduation season!

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. This is true with regular media relations, so why do it with bloggers? Keep it small, relevant and personal.

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools.

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