Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. What Do All These Privacy Laws Have in Common? Data Processing Agreement — This is common among all privacy laws.

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Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy?

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Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy?

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Martech Advisor

DECEMBER 13, 2019

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Sounds simple but it isn’t.

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LiveRamp

APRIL 4, 2019

Editor’s note: This blog was reposted with permission from AdExchanger. Unethical parties can violate privacy norms, causing embarrassment and even social or financial damage to individuals. They must ensure ethical data use. Always Code Ethically. Read the original article here. Get Buy-in from the Top.

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Content Marketing Institute

AUGUST 8, 2018

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. have given us compliance-driven motivation to be more vigilant and transparent in our handling of consumer data. See the privacy law recently passed in California.)

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The Customer

JUNE 23, 2020

But there is a distinct difference between what’s being called “Zero-Party” data and data that has been given freely as part of a transparent value exchange. The Utility of Fully-Permissioned Customer Data from TheCustomer on Vimeo. The video is fairly short-and-sweet and has been edited for brevity. Transcript).

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Content Marketing Institute

NOVEMBER 13, 2018

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. They’ve had to go through the process of updating their privacy policies.

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Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. Clean rooms have grown into a more extensive and robust set of tools for brands and agencies to maintain privacy and compliance while housing and unifying multiple data types.

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LiveRamp

SEPTEMBER 13, 2018

Brands are rigorous in choosing which data providers meet their privacy, security, and accuracy expectations, and you should be as well. We’re honing in on where the industry is getting even more focused—and that’s transparency on sources and focus at the individual level,” says Doug MacDonald, SVP of Digital Solutions at V12 Data.

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Litmus

MAY 16, 2023

But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. That includes artists’ work without their consent or permission. All in all, if you’re using generative AI tools, we recommend you… Be transparent.

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Adobe Experience Cloud Blog

JULY 12, 2013

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A data controller has obligations under local laws to protect the privacy of the data they collect.

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QuanticMind

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

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B2B Memes

APRIL 1, 2010

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?).

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Porch Group Media

AUGUST 31, 2018

Third party data is here to stay and the need for high quality, ethically sourced and managed data is at an all time high. Privacy-Compliant Data Sources. In the wake of tighter regulations, brands and agencies will need to have tighter focus on only using ethically-sourced, permission-based data sources.

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Litmus

FEBRUARY 14, 2020

And, as made clear in recommendation number 4, re-permission campaigns are a great tool to maintain consent over a long term with subscribers and something that Gmail looks at when grading the reputation of senders. This is an excellent idea and one we’ve been advocating for a long time. The landing page for HEY is simple and vague.

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CAN-SPAM Deliverability Guidelines Google 77

Convert

FEBRUARY 9, 2021

What is Ethical Optimization & Why Should You Care? What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. The better approach is to embed ethical A/B testing in your company and make it a part of your organization’s culture. That is all.

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Zoominfo

JUNE 22, 2021

software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” First-party cookies are sticking around; however, third-party cookies are going away due to data privacy threats.

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Webbiquity

JULY 31, 2018

This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. Under the regulation, companies now have to request customers’ permission to use even the smallest piece of their data and keep that usage documented.

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DealSignal

OCTOBER 26, 2020

To whittle down the field to the best, most ethical, and cost-effective options, you need to approach the purchase with the right evaluation criteria. Ideally, it should be less than 30 days old and the best vendors are transparent about when each field was updated (more on that later). Determine how old the data is. And rightfully so.

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Marketing Automation Services Ideal Customer Profiles B2B Ethics 64

Zoominfo

JUNE 22, 2021

software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” First-party cookies are sticking around; however, third-party cookies are going away due to data privacy threats.

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Single Grain

NOVEMBER 24, 2020

In fact, consumers cite brand transparency and authenticity on social media as an essential purchase motivator that impacts their decision – and marketing compliance ensures that they get exactly what they are looking for. It prevents organizations from using deceptive tactics and safeguards the privacy rights of consumers.

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LiveRamp

OCTOBER 31, 2018

[Editor’s note: This article has been reposted with permission from AdWeek. Data is an influential and valuable asset for marketers, but responsible and ethical data stewardship is imperative for its success. View the original article here.]. There’s value in committing that time to data governance. Assess audience overlap.

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Convert

FEBRUARY 27, 2023

To conduct an independent penetration test of the Convert application, customers are encouraged to contact support@convert.com to obtain both Convert’s and its hosting provider’s permission. A bug bounty program rewards ethical hackers who find and tell the application’s developer of vulnerabilities or issues.

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Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing. That’s not news.

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LEADership

NOVEMBER 27, 2015

44% are okay with organizations sharing user-contributed social data without permission, but less than 20% agree with corporations sharing their purchasing behavior. There are five steps that you can take to improve your relationship with your consumer base when it comes to their data and privacy. Ask permission to use their data.

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Online Marketing Institute

MARCH 24, 2011

“If you can’t be transparent, don’t start. Cite your sources: Linking to the source of your information is not only ethical, but it’s a good way to build relationships with other blogs and get other blogs to link to you. Reproduction without explicit permission is prohibited. All Rights Reserved.

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Litmus

MARCH 8, 2024

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.

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LiveRamp

APRIL 30, 2019

We believe infinite value can be unlocked when ethically sourced data is shared freely for the common good. We believe in a level playing field for all and greater transparency and control for businesses and consumers. Browsers should enable this—while respecting consumer privacy. Promote a healthy and competitive ecosystem.

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