SalesIntel

JUNE 21, 2023

You have permission to use our data for any of your first-party go-to-market needs. Our data is ethically sourced and has permission for use via 1st party applications. We’ve been gathering B2B data for a long time and know how to provide data with the highest possible accuracy from ethical sources.

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Pricing Price Planning Work Management 98

B2BMarketing.net

APRIL 18, 2024

In the world of B2B, we’re in a unique position – to run our own businesses ethically and sustainably and empower our customers and partners to do the same. As businesses, we have the power to create a healthier planet, flourishing communities and thriving economies. But it’s far from easy – and it won’t happen by accident.

Ethics 52

Ethics Loyalty Differentiation Paid Search Agency 52

The Customer

JUNE 23, 2020

That data, known now as fully-permissioned customer data, has its roots in conversational, gamified exchanges between brands and customers and its utility, as you’ll see in this interview, extends WAY beyond the metrics of traditionally-sourced customer data. The Utility of Fully-Permissioned Customer Data from TheCustomer on Vimeo.

Ad Exchange 52

Ad Exchange Paid Search Agency Transparency Advertising Agencies 52

LiveRamp

APRIL 4, 2019

Editor’s note: This blog was reposted with permission from AdExchanger. They must ensure ethical data use. An accountability-based data ethics program can build trust with customers, minimize risk, and future-proof the business. Always Code Ethically. Ensure Ethical Sourcing and Vendor/Partner Accountability.

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Ethics Enterprise Management Marketing Management Privacy Policies 40

Salesforce Marketing Cloud

JULY 12, 2023

In every interaction, governance policies and permissions are enforced to ensure only those with clearance have access to the data. A KPMG report found that 75% of respondents would be more willing to trust AI systems when assurance mechanisms are in place to support ethical and responsible use.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

LiveRamp

SEPTEMBER 13, 2018

Do you have a framework for the ethical use of data to ensure permissible collection, use, and application of customer data? That’s why permissible sourcing is a big priority for brands—and it’s why marketers today have to ask their data management partners how they identify customers.

Ethics 40

Ethics Ad Building Privacy Work Management 40

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

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Ethics Social Media Media B2B 100

Biznology

OCTOBER 22, 2021

Harvard Business Review: Why Authentic Workplaces Are More Ethical. “The takeaway here is that understanding the value of authenticity in the workplace and taking active steps to promote it can reduce the risk of unethical behavior in your business. Permission to say or ask anything is priceless. “So, which is it?

Ethics 104

Ethics Work Management Lead Ranking Act-On 104

Martech

FEBRUARY 27, 2024

Moreover, contracts are crucial in defining the scope of work, deliverables, timelines and legal rights, including intellectual property rights and usage permissions. As the industry evolves, staying abreast of the latest trends, technologies and regulatory changes can help you navigate these partnerships more effectively and ethically.

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Advertising Agencies Brand Identity Branding Marketing & Strategy 115

Scoop.it

OCTOBER 12, 2023

Ask for Permission When curating content, the rights to the information you’re about to share don’t belong to you. So, it’s advised that you ask for permission from the originator to avoid copyright issues and prevent yourself from committing regulatory violations. First and foremost, it’s what makes the process ethical.

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Curation Ad Frequency Content Marketing Content 100

Salesforce Marketing Cloud

AUGUST 30, 2023

Ethics and Bias: Since the data is trained on large amounts of data, that we usually don’t even know about, it can have bias embedded into it. Similarly, we need to ensure that the sources of the images are ethical. Going deeper into features such as ControlNet and Inpainting can help, but require practice and knowhow.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

ClearVoice

AUGUST 4, 2023

Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. The question of AI and plagiarism is not simply an ethical or philosophical conundrum. Concerns about ethics could go on indefinitely. There are potential legal issues with AI and plagiarism.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Valasys

AUGUST 9, 2023

In a bid to quell the growing unease, Zoom has now issued a blog post assuring users that their data will not be utilized for AI purposes without their explicit permission.

Privacy 52

Privacy Privacy Policies Copyright Ethics 52

Convince & Convert

FEBRUARY 18, 2016

In order to respect consumers’ intellectual property rights and comply with legislation, companies need to get the proper permissions from the content’s owner prior to using it for their commercial purposes. Automate the Consent Process. Previously, the process of curating and contacting users was manual.

User-Generated Content 103

User-Generated Content Generation Copyright Content 103

Scoop.it

AUGUST 31, 2023

When you explore and share information from third-party platforms, you’re expected to credit and link to the original source of the information to keep things ethical. Curating content without the permission or consent of the originator is unethical. Content curation also increases your chances of generating quality backlinks.

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Curation Content Validation Copyright 103

Litmus

MAY 16, 2023

But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. That includes artists’ work without their consent or permission. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

SendX

MARCH 18, 2021

These are people who gave you permission to send them your marketing material. That would, again, be ethically, morally, and even legally wrong. That’s where the need for an email marketing database arises. An email marketing database is a consolidated collection of names and their corresponding email addresses.

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Email Marketing Planning Landing Pages Advertising Agencies 228

chiefmartech

DECEMBER 3, 2020

Data competitiveness will be a function of two things: The source of your data: its accuracy and freshness; its provenance and legal permissions; and its exclusivity. Although with increased regulatory pressure, the governance and permission management surrounding the data will be a further complexity for big ops to manage.

Trends 104

Trends Enterprise Management Work Management Marketing Management 104

The Customer

APRIL 14, 2020

The platform, which is currently in beta, will match fully-permissioned customer data sources with brands. 7 min Ex-Cambridge Analytica Exec on Ethical Data Compliance November 3, 2020. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security? July 10, 2020 This piece from 1Touch.io

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Salesforce Marketing Cloud

JANUARY 29, 2024

The fact that you have direct access to a list of good prospects helps you get your content right into their inbox – and since the prospects gave you permission to send them email, a trust factor is already built in. Be ethical about compliance and you are promoting customer trust and best email marketing practices.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

The Point

MARCH 18, 2014

Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. In fact, he concludes: “Stop sending batch email blasts. Stop buying lists. This is the only way that email is going to survive as a useful tool for any of us.”. And that’s all how it should be.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Hubspot

AUGUST 1, 2014

The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. My objection is the lack of awareness or permission," says Terry Manspeaker, D.C.-area All of this brings up a slew of ethical questions that anyone testing anything online needs to be aware of.

Ethics 28

Ethics Facebook Case Studies Opt-out 28

Content Marketing Institute

AUGUST 8, 2018

She released a statement that referred to the incident as “a digital-age cautionary tale about privacy, identity, ethics, and consent.” . Make sure your brand follows sound ethical practices by securing the appropriate permission. Ethical ideas vs. ethical practices. Read: Doing Good Data Science. Click To Tweet.

Privacy 62

Privacy Marketing AI Ethics Lead Ranking 62

Martech

JUNE 8, 2022

At a high level, these include the one-click ability to opt out of targeting marketing, a clear statement whether data is sold, the option to give permission to share data, and a data ethics policy.

Multi-Touch Attribution 106

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 106

RebelMouse

AUGUST 2, 2023

Content Scraping: Avoid using AI bots to collect content and data from websites without permission. It's crucial to use AI ethically and adequately to avoid any penalties. It's crucial to fact-check every piece of information and ensure it accurately informs your audience.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

B2B Marketing Directions

FEBRUARY 5, 2022

Google's decision to block third-party cookies in its Chrome browser has been widely publicized and discussed, and so has Apple's move to require user permission before allowing third-party cookies in its iOS 14.5 The uncertainty is: How much of this data will be available to companies for marketing purposes? update released last April.

Marketing AI 52

Marketing AI Privacy Ethics Marketing & Strategy 52

Biznology

FEBRUARY 18, 2022

To that end, attracting and retaining a diverse workforce and giving everyone the opportunity to advance to senior leadership positions is not just a moral and ethical imperative, it’s also a critical business priority. Axios: Women’s Labor Force Participation Still Lagging. Marianne Williamson. This article was originally posted here.

Work Management 104

Work Management Marketing Management Burn Rate Dwell 104

Convert

SEPTEMBER 15, 2021

Permissible Purpose. Privacy customer experience journeys : new projects will be developed that align with the cultural and legal expectations of the privacy laws, as well as each company’s stance on data and technology ethics. First, here’s a summary of all the key provisions of these laws: Key Provisions. Colorado CPA. Nevada SB220.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Aberdeen

DECEMBER 16, 2019

There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? Compared to first-part data, zero-party data relies on proactive permission to gain access to your customer’s interests and preferences, and it should be used to improve the value you provide to your customers.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64

Porch Group Media

AUGUST 31, 2018

Third party data is here to stay and the need for high quality, ethically sourced and managed data is at an all time high. In the wake of tighter regulations, brands and agencies will need to have tighter focus on only using ethically-sourced, permission-based data sources. Privacy-Compliant Data Sources.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Tags: Ethics blogging magazines. Often that copying will be to your benefit.

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Copyright Ethics Viral Marketing Internet Marketing 100

DAGMAR Marketing

FEBRUARY 23, 2023

That said, it’s important to strike a balance between appealing to emotion and factual information to ensure that the advertising is informative and ethical. Be sure to obtain the patient’s permission to use their testimonial, and avoid using fake or misleading testimonials.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

B2B Memes

APRIL 1, 2010

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Tags: Content Marketing Ethics publishing law transparency. Are you giving appropriate credit to the creator of what you borrow?

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

Aberdeen

DECEMBER 16, 2019

There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? Compared to first-part data, zero-party data relies on proactive permission to gain access to your customer’s interests and preferences, and it should be used to improve the value you provide to your customers.

Privacy 52

Privacy Opt-out Intent Data Opt-in 52

Martech Advisor

DECEMBER 13, 2019

Are there possibilities that the data may get leaked, stolen, or shared without permission? Keeping customer data safe and secure is not just a legal responsibility, but an ethical one. Here are some questions that your team should seek to answer: What type of data is stored with your company? Who all have access to that data?

Privacy 60

Privacy Privacy Policies Spyware Phishing 60

Hubspot

JUNE 19, 2018

This tells candidates that you’re comfortable taking advantage of the people you work with and you might not always be ethical in your business. This article originally appeared on Glassdoor and was re-published with permission.

Process 70

Process Ethics Transparency Impressions 70

Integrated B2B

OCTOBER 25, 2018

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Maybe your re-permissioning emails as part of GDPR compliance are still a work in progress. Why bother?

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