How the “Disrupted Generation” Responds to Marketing
Convince & Convert
MAY 22, 2013
If a brand can ethically earn favor from influencers, then Brian Solis ’ one-to-one-to-many process of communication is leveraged. iGen-ers do not like to be duped and, if they sniff it out, a brand could find themselves in a full-on public relations crisis. So we examined deeper….
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