FunnelEnvy

JANUARY 22, 2024

In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. In the AI era, they will do the same.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

seo.co

JANUARY 18, 2021

Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. When optimizing your site for search, don’t let your money and hard work go to waste. The purpose of search engine optimization is to bring your webpages to the top of the search results for relevant keywords and phrases.

De-duplication 75

De-duplication SEO Tactics Copyright 75

seo.co

JUNE 4, 2021

Although they do contribute some benefits, link wheels are limited in their ability to improve your search engine rankings. Blog networks have been deemed illegal because they junk up the search results (if they rank), don’t provide long-term SEO benefits, and don’t offer value to visitors.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Hubspot

NOVEMBER 22, 2016

I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: Search Engine Land. But it could also be about changes to the way we search.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

JANUARY 15, 2014

Search in 2014: A Glossary of Best Practices. Authority: Google’s PageRank is gone forever! After 10 months where the search engine’s public authority measure wasn’t updated and plenty of speculation occurred that it would be gone forever, this public measure of authority was finally updated December 6th.

SEO 28

SEO SERP PageRank eCommerce 28

Brightedge

NOVEMBER 1, 2023

As search behaviors change, search engines innovate, meaning marketers and businesses must adapt. In this article, I will explore how AI has evolved in all formats and dig deep into how marketers can adapt to changing search behaviors and specifically capitalize on the huge Generative AI opportunity.

Marketing AI 119

Marketing AI SEO Enterprise Management PageRank 119