Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing.

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Privacy Advertising Agencies Marketing AI Advertisements 134

Valasys

SEPTEMBER 13, 2024

However, with the rise of social media comes increased concerns around data privacy and how user information is collected and used for marketing purposes. This article explores how brands can balance data privacy and engagement as they develop their social media marketing campaigns. Clearly communicate this in your privacy policy.

Privacy 40

Privacy Social Media Social Marketing Privacy Policies 40

Bluetext

JUNE 13, 2025

As privacy regulations tighten, precision targeting becomes harder—here’s how to execute effective ABM without crossing data compliance lines. The New Landscape of ABM and Data Privacy Account-Based Marketing (ABM) has become a go-to strategy for B2B marketers aiming to deliver personalized, precise campaigns tailored to key accounts.

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Account Based Marketing Privacy ABM Work Management 34

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 127

Digital Asset Management Work Management Privacy Marketing Management 127

Optinmonster

FEBRUARY 13, 2025

How Neuromarketing Impacts Lead Generation & Sales Neuromarketing Techniques You Can Use Today How to Apply Neuromarketing to Your Website for More Conversions Ethical Considerations: Persuasion vs. Manipulation The Future of Neuromarketing in Digital Marketing What Is Neuromarketing? Thats where neuromarketing comes in.

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Scoring 98

sagefrog

FEBRUARY 10, 2025

Privacy regulations such as GDPR and CCPA are reshaping data governance, pushing companies toward first-party and zero-party data strategies. Data-driven B2B marketing has never been more crucial. Artificial intelligence (AI), automation, and machine learning advancements have redefined how marketers collect, process, and use data.

Marketing AI 71

Marketing AI B2B Marketing Lead Ranking Lead Scoring 71

Navigate the Channel

OCTOBER 15, 2024

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. 1 – AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Litmus

MARCH 8, 2024

In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program.

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Privacy Email Marketing Marketing AI Data Hygiene 105

ANNUITAS

NOVEMBER 18, 2020

If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it. The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest. It was like magic for marketers.

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Ethics Personalization B2B Opt-out 130

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR.

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B2B Marketing Advertising Agencies Privacy Policies B2B 218

Webbiquity

MAY 4, 2017

Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities.

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Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

Hubspot

OCTOBER 17, 2024

Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. However, in some regions, there are strict regulations and guidelines in place to ensure that businesses respect the privacy and preferences of folks on the receiving end.

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Cold Calling Telemarketing Practices Best Practices 72

Salesforce Marketing Cloud

JANUARY 30, 2025

The OWASP AI Security and Privacy Guide provides actionable principles for building strong and ethical AI applications. Most recently, OWASP guidelines addressed the unique challenges that AI poses, providing organizations with a roadmap for building secure and ethical AI systems. Principle 1. Principle 2.

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Guidelines Ethics Work Management Privacy 52

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Right to data portability (i.e.,

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Act-On Privacy Cost per Acquisition CPA 98

Orange Owl Blog

MARCH 5, 2025

Ensure Data Privacy and Compliance How to do it : Follow global data protection laws such as GDPR and CCPA. According to a Forbes report, companies that use data-driven marketing are six times more likely to be profitable year-over-year. Why Data-Driven Marketing? Tools : Google Optimize, Optimizely, Unbounce.

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Marketing Analytics Tools Paid Search Agency Marketing Automation Services Privacy 52

Hubspot

OCTOBER 10, 2024

Since 2018, the General Data Protection Regulation (GDPR) has been the EU’s law for governing data privacy and security. If the person on the other end doesn't want to talk to you, that’s considered an “opt-out.” I’ve been following the evolution of the GDPR since before it went into effect in 2018.

Cold Calling 56

Cold Calling Opt-out Work Management Opt-in 56

Experiture

JUNE 26, 2025

Permissioned – Collected under clear opt-in, with granular consent flags and retention rules baked in. Connected – Available to activation endpoints (owned properties and paid platforms) without CSV exports or privacy risks. Garbage in, garbage out, as the old saying goes. 20-35 % lower CPA in retargeting and suppression campaigns.

SMS 59

SMS Ideal Customer Profiles CPA Cost per Acquisition 59

LeadsRX

MAY 14, 2025

Growing concerns over user privacy, combined with shifting regulations and evolving browser policies, are accelerating the decline of cookie-based tracking. However, increased awareness about data privacy and a growing demand for user consent have forced both regulators and tech companies to step in.

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Multi-Touch Attribution Allocation Privacy Touchpoints 52

Thinkers360

DECEMBER 29, 2024

Thought Leaders & Influencers: To join the worlds largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand Sign-up today for free ! Join our Banter every week to discover fun and interesting insights.

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Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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Privacy Advertising Agencies Privacy Protection Opt-out 93

Digilant

AUGUST 21, 2024

Although we don’t yet have all the details on Google’s go-forward plans, we do know that consumers will be given more control, either via opt-in or opt-out mechanisms, as to whether they allow third-party cookies to track their behavior on the browser. Here’s what you need to know. Consider: Consumers exist in cookieless environments.

Marketing AI 52

Marketing AI Opt-out Privacy Opt-in 52

Scoop.it

JUNE 12, 2025

State-Level Privacy Laws : California’s CCPA (California Consumer Privacy Act) redefines personal data far beyond healthcare records. State-Level Privacy Laws : California’s CCPA (California Consumer Privacy Act) redefines personal data far beyond healthcare records. Misinformation can cause real-world harm.

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Curation Peer-to-peer Privacy Content 52

Webbiquity

JUNE 13, 2023

Consider opting for tech stacks like: Dynamic pricing tools Smart site search AI-powered intuitive bots Product recommendation engine Analytics tools Marketing automation software Protecting customer data from cyber attacks is vitally important. A new consumer may try out your product at first on an impulse buy. Personalization can help.

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Loyalty Personalization Budget Programs Marketing Automation Services 269

Contently

APRIL 14, 2021

People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve These laws have led to those ubiquitous pop-ups asking users to opt in to data collection on websites they visit.

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Paid Content Marketing AI Paid Search Agency Lead Ranking 155

Orange Owl Blog

MARCH 20, 2025

B2B Marketing What is Cross-Device and Multi-Stakeholder Tracking? Vivek Goel March 21, 2025 Share : Table of Contents Introduction In todays digital ecosystem, consumers interact with brands across multiple devicessmartphones, tablets, laptops, and even smart TVs. What is Cross-Device Tracking? What is Multi-Stakeholder Tracking?

Marketing AI 52

Marketing AI Multi-Channel Advertising Agencies Work Management 52

ClickDimensions

JULY 22, 2024

As privacy concerns continue to dominate discussions around internet usage and regulations such as GDPR become ever more prevalent, ISP’s and search engines are looking at smarter and more effective ways to control the flow of customer data to and from websites. The End of Third-Party Cookies is Upon Us…. What’s Happening?

Privacy 52

Privacy Marketing Management Marketing Automation Services Internet Marketing 52

Webbiquity

JULY 31, 2018

This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. Guest post by Ben Abbott. We live in an age where almost everything we do is recorded in one way or another, especially on the Internet.

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Work Management Marketing Management Privacy Opt-out 140

LiveRamp

MARCH 14, 2019

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. The California Consumer Privacy Act is the most comprehensive privacy law in the country.

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Privacy Privacy Policies Opt-out Opt-in 75

Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Ethics Marketing AI Training Work Management 81

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy?

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Privacy Opt-out Intent Data Opt-in 64

Oktopost

FEBRUARY 23, 2025

Instagram Opt for a clear bio, relevant profile links, and visuals that align with your professional and personal brand. Facebook Set privacy settings appropriately for personal/professional overlap and update “About” sections with professional details. hours per day in 2023 to 1.9 hours per day in 2024.

Social Media 62

Social Media Media Peer-to-peer Ideal Customer Profiles 62

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. There’s not much independent auditing happening, anyway.

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Transparency Marketing AI Lead Ranking Ethics 111

Salesforce Marketing Cloud

NOVEMBER 16, 2023

There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how it works and how to deploy it. Think of AI as a vehicle with the ability to deliver all the customer insights you need and want.

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Planning Ethics Marketing & Strategy Paid Search Agency 125

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Interactive Content in B2B Marketing: Engaging Your Audience Effectively Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the competitive world of B2B marketing, standing out is crucial. Here’s a deeper dive into why interactive content is ideal for B2B marketing: 1. Static content often fails to stand out.

Enterprise Management 52

Enterprise Management Interactive Marketing Work Management Marketing Management 52

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

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Privacy Email Marketing Marketing Automation Services Stats 78

SmartBug Media

AUGUST 29, 2023

Legal Issues In many jurisdictions, such practices can violate data protection and privacy laws. Businesses must comply with relevant regulations, such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the United States.

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Purchase Cost Sales Qualified Leads Lead Scoring 104

Martech

OCTOBER 18, 2022

In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. While the ethics behind collecting user data is universally shifting (i.e., While the ethics behind collecting user data is universally shifting (i.e., Opting out of future data collection.

Enterprise Management 115

Enterprise Management Marketing & Strategy Privacy Work Management 115