SocialPilot

APRIL 15, 2024

Here’s another example of great brand ethics: Target responds almost immediately to users’ requests and queries. It says a lot about the brand’s confidence and how much they value their customer’s opinion. Kohl’s wanted its fans to respond by a ‘yea or a nay’ for a poncho. The poll got tremendous response along with mixed reactions.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Contently

APRIL 21, 2016

In my naivety, I could barely comprehend that the chef wouldn’t take time out of his day to sit and write his own recipes. Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” No, not really.

Thought Leadership 97

Thought Leadership Ethics Opinions Paper 97

ClearVoice

OCTOBER 18, 2018

In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role. For the first few years of my career, my previous blog (which I’ve since discontinued) was my escape, providing an outlet for me to write about my passions and my interests.

Ethics 105

Ethics Blogger Copywriting Rules 105

Hubspot

OCTOBER 21, 2020

If you write a blog in some niche you only halfway understand, readers won't be receptive to it. They want to hear from an expert — someone who can demonstrate that they're qualified to offer tips or trustworthy opinions. Writing a blog is a personal pursuit, so you need to write about something that bears personal significance.

Ethics 101

Ethics Opinions Case Studies Tips 101

Salesforce Marketing Cloud

AUGUST 21, 2023

In practice, I use it to outline the message I want to write — then I add my personal touch to the content. It’s a great way to get a “second opinion” and ensure all key angles are covered. This gave me a good wireframe to write my content.” ” We used it to write subject lines for email nurture paths.

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Martech

MAY 26, 2023

In my opinion, it’s always okay — when used ethically. Dig deeper: 5 AI writing assistants in action 3. Streamlining content editing and optimization AI-powered tools like Grammarly can be your virtual writing assistant, providing automated grammar and spelling suggestions. Why is AI okay sometimes but not others?

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Animalz blog

MAY 15, 2023

Reviewing and proofreading all content will also help content creators avoid ethical problems like biased content and plagiarism. Deep dive: The Content Cyborg: How to Use AI Writing Tools in Content Marketing How to Build Your AI Tool Stack In my experience, testing tools is the most time-consuming part of working with AI.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Litmus

JUNE 22, 2020

Ethics aren’t a renewable resource.” . While brands can’t necessarily control the reactions of their customers when opinions are publicly expressed, we can make sure the messages we are sending are human and respectful. Use the unique voices and opinions of your employees.

Work Management 78

Work Management Opinions Marketing Management Clickthrough 78

ClearVoice

MARCH 19, 2021

Public relations can influence consumers, shift opinions, inspire action, and even change policies. Being prepared to respond to crises: product fails, ethics issues, unfortunate events, and employee controversies. Public relations differs from media relations in that the ultimate target for messaging is the public (i.e.,

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. In this case, the disclosure shouldn’t affect the reader’s opinion of the post’s validity.

Guidelines 153

Guidelines Blogger Merchandising Outreach 153

Salesforce Marketing Cloud

JANUARY 8, 2024

AI can write and categorize individual descriptions, cutting down hours of work to mere minutes. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. Develop ethical standards around your use of AI, and discuss them openly.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Adobe Experience Cloud Blog

OCTOBER 31, 2018

And we all have our opinions on it. Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand suicide” are rapidly pulling down their YouTube videos. The Human Brand Is Evolving Rapidly.

Brand Identity 124

Brand Identity Branding Ethics Opinions 124

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. If you can answer their request and feature your opinion within their article, they’ll give you a source link back to your website.

Link Building 100

Link Building Work Management Marketing Management Service 100

Outgrow

OCTOBER 7, 2021

Their email copy is designed in a way that you end up feeling that your opinion does matter. All you have to do is shortlist influencers, preferably micro-influencers , who fit your niche and brand ethics. They are trusted and have a fan-following that holds their opinion in high regard. 7 Write Guest Posts for Free Publicity.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

ANNUITAS

OCTOBER 15, 2015

Maren Hogan, CEO of Red Branch Media, writes , “[S]hare with them your expectations, and help them to understand the specific values your company espouses. Do you value work ethic above all else? Erin Anderson, from CultureIQ writes , “A new employee is an opportunity to get a fresh perspective on your business. Mentoring-.

Companies 100

Companies Peer-to-peer Ethics Eye-Tracking 100

Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Disclosure: The author sometimes writes for Mixpanel but wasn’t involved in the article linked above.). Write for the reader.

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Brand Identity 100

Content Standard

FEBRUARY 2, 2023

AI has (mostly) proven its mettle in these types of narrow content creation applications, where data and event summarization—rather than art or opinion—is enough to satisfy what readers are looking for. CNET is a recent exception and cautionary tale.

Marketing AI 118

Marketing AI Lead Ranking Generation Paid Search Agency 118

Biznology

SEPTEMBER 24, 2015

Before you hand out assignments to contractors, however, you should first consider these tips: Get it all in writing. Get it in writing. You want to be sure that the contractor has a strong work ethic, but also that the person has actually done the type of work you are hiring them to do. Need confidentiality? Loop them in.

Tips 80

Tips Ethics Opinions Rules 80

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Ethics and conduct standards: These should align with company values, so reps don’t compromise integrity or compliance to earn commissions. Above all, the purpose of sales training is to ensure consistency in process, a common language, and the right ethical and consultative approach to sales.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Hubspot

AUGUST 29, 2019

The PRNEWS Blog features in-depth analysis of current industry news, useful how-tos, career advice, and opinion articles from PR pros across numerous industries. 7 Business Writing Sins PR Pros Commit Regularly. A Lesson in PR Ethics, Courtesy of ‘The Great Hack’. From Media Royalty, Career Advice for PR Pros in the Margins.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Martech

JULY 12, 2023

“Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world.” How many people have joined Threads? Can’t believe it’s only been five days!”

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Contently

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Some products have been historically misunderstood by the public, and marketers are tasked with creating educational content to realign public opinion with the truth.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Contently

JUNE 13, 2016

Some people can cook, some can write. Maybe the demands of their roles, such as flying around the world to meet with clients, prevent them from writing. I’ve worked with experts in business, technology, science, entrepreneurship, marketing, and yes, food, never feeling an ethical dilemma. Use your talents wisely.

Content Marketing 60

Content Marketing Advertising Agencies Thought Leadership Paid Search Agency 60

Content Standard

MAY 14, 2018

Lehrman is also Senior Fellow on Journalism Ethics at Santa Clara University, so trust in the news is dear to her heart. It’s all about creating “news with integrity”—news that is “accurate, accountable, and ethically produced”—and helping readers to understand what that means.

Brand Identity 45

Brand Identity Branding Ethics Trust Marketing 45

Buffer

JUNE 16, 2022

It’s not uncommon for recruiters and the companies they work for to dive into a candidate’s social media to look for red or green flags – whether this is ethical or not is still debatable. Is there anything you don’t want to display on your social media?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Hubspot

SEPTEMBER 5, 2019

What if the better teams had a climate of openness," she writes, "that made it easier to report and discuss error? As Edmondson writes in her book, Pixar co-founder Ed Catmull "credits the studio's success, in part, to candor … when candor is a part of workplace culture, people don't feel silenced.". Pixar is a prime example.

Thought Leadership 72

Thought Leadership Work Management Cross-Selling Opinions 72

Hubspot

JUNE 19, 2018

A candidate’s opinion of your organization will be shaped almost entirely by the recruitment process. This tells candidates that you’re comfortable taking advantage of the people you work with and you might not always be ethical in your business. Consider their first touch point with your company as a first date.

Process 70

Process Ethics Transparency Impressions 70

Marketing Insider Group

AUGUST 22, 2015

Story is ethically agnostic. If your company must write such conflict-free content, put your budget into banner ads and 30-second spots. Content marketing differs from journalism because it requires opinion–something that journalists can’t employ while covering both sides of a story evenhandedly.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

Valasys

MAY 7, 2020

If the guest bloggers start from analyzing and researching the market carefully, discover new and promising opportunities, execute perfect pitching to their desired guest blogging websites and write the guest posts from the intent of helping out the target audience, guest blogging can be used for high-quality link-building quite effectively.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Contently

JULY 6, 2016

.” CJR, citing a 2013 study by German researchers Wolfgang Schweiger and Juliane Urban, suggests that: Readers struggled to evaluate comprehensibility, ethics, and objectivity. When it was difficult for readers to identify quality differences, pre-existing opinions of the brands became more influential to their assessments.

Studies 74

Studies Content Emarketing Internet Marketing 74

ClearVoice

OCTOBER 11, 2018

In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role. Today, she writes two to three posts a week online and posts to social media daily, including Facebook, Instagram and Instagram stories. This is a business. and it’s still a job.

Ethics 74

Ethics Blogger Paid Search Agency Communities 74

Hubspot

SEPTEMBER 28, 2017

In earlier times, the foundation of success rested upon character ethic (things like integrity, humility, fidelity, temperance, courage, justice, patience, industry, simplicity, modesty, and the Golden Rule). The way we see the problem is the problem," Covey writes. Critical feedback after writing a book? Define what scares you.

Effectiveness 101

Effectiveness Terms and Conditions Work Management Lead Scoring 101

Outgrow

SEPTEMBER 8, 2022

Pierre also frequently speaks at trade shows for the industry and writes for Search Engine Journal and other publications. . Pierre Zarokian: So just a lot of article writing and submissions that’s been going on for years. So an ethical Wikipedia editor will disclose it and submit it. Saksham Sharda: Hi, everyone.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Convince & Convert

JANUARY 25, 2016

Whole Foods is a great example of a niche brand which started small, based on specific ethical principles, that now registers sales in the billions. While many people won’t go to the effort to write a letter of complaint, email and (more recently) social media platforms have made the process of interacting with businesses more accessible.

Brand Identity 99

Brand Identity Branding Loyalty Word of Mouth 99

Chris Koch

NOVEMBER 24, 2009

obey your local laws, behave ethically, etc.) is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. Social media is not just a place for broadcasting opinions. Separate opinion from fact. Encourage them to write what they know. This [Choose. Blog, Space.]

Social Media 100

Social Media Media Guidelines B2B 100

Scoop.it

MARCH 23, 2023

This article will explore what content curation is and how you can curate your content responsively and ethically. And you must do it ethically and avoid copyright infringement that might hurt your reputation with customers and search engines. But how do you know if you are doing it right? What is Content Curation?

Curation 108

Curation Ethics Copyright Content 108

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. contentmarketing Click To Tweet. Robert McKee and Thomas Gerace. “As

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90