Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Marketing AI 124

Marketing AI Work Management Marketing Management Paid Search Agency 124

Contently

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Paid Content 155

Paid Content Marketing AI Paid Search Agency Lead Ranking 155

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

MAY 24, 2024

From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. Annoyed, no doubt. That tells you this is bad.

RFP 133

RFP Deliverability Blast Campaigns Budget Programs 133

The Customer

APRIL 14, 2020

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. The reality is, third-party cookies were a farce.

Privacy 52

Privacy Ethics Privacy Policies Advertising Agencies 52