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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

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The IT Leader’s 5-Step Guide to Trusted AI

Salesforce Marketing Cloud

The opportunity of AI is undeniable for organizations: it can fuel workflows, creativity, and innovation at unprecedented levels. Unsurprisingly, nearly 70% of senior IT leaders consider AI a top business priority. AI presents challenges tied to trust, security, and ethics, all of which extend well beyond the present moment.

Ethics 66
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3 Digital Marketing Trends to Watch for in 2025

Navigate the Channel

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2025, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 1 – AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing. . #1

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Why Data Masking is Key to a Privacy-First Approach

Salesforce Marketing Cloud

With data masking, you can achieve strong data privacy protection and unlock the full potential of your applications no compromises needed. Data privacy in an evolving app development landscape Data drives everything from AI and machine learning to customer engagement. AI innovation or security? million in 2023.

Privacy 93
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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Ethical data use goes beyond legal data use. Senate in July.

Ethics 106
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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

Instead of planting cookies on individuals’ browsers, Google now plans to roll out a Federated Learning of Cohorts (FLoC) model, which will use artificial intelligence to place users into groups based on common interests gleaned from their browsing behavior on Chrome. a search marketing agency.