Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs).

Ethics 127

UK Government Releases Framework for Development of Ethical AI


UK Government Releases Framework for Development of Ethical AI. A recent report issued by the House of Lords lays the groundwork for a regulatory regime governing artificial intelligence in the UK. An ethical approach ensures the public trusts this technology and sees the benefits of using it. Without prescribing a specific regulatory regime, the report provides a broad ethical framework for AI development. Placing a Premium on Transparency.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Four Steps to Operationalize AI Ethics in B2B


Have you thought about what AI ethics might look like in your organization? Rapid, unchecked development in AI creates ethical risks, including loss of privacy, transparency, security and potential biases in decision-making. Four Steps to Create a Successful AI Ethics Program.

Ethics and AI: 5 Issues Facing B2B Marketers


As brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and AI. Havens, Executive Director, IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems. In this article, we look at the five ethical issues of AI in business.

Is your company ready for higher standards of behavior?


If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. But I think it is hard to argue that businesses aren’t more ethical. No doubt there is some justification in these complaints, but it isn’t government that is exerting the most pressure on business these days. It is going to stop because transparency stops that kind of behavior.

Why a Data Ethics Program is Critical for CCPA and Beyond


They must ensure ethical data use. An accountability-based data ethics program can build trust with customers, minimize risk, and future-proof the business. Here’s how you can operationally embed data ethics to build true competitive advantage, ensuring brand trustworthiness and enabling innovation, speed, and long-term success. Always Code Ethically. Ensure Ethical Sourcing and Vendor/Partner Accountability. You now have to think about ethical data use.

What is responsible marketing?


Being open, honest, and transparent when collecting customer data is essential. Ethical marketing. In fact, it’s on the agenda of most governments and organizations around the world. Marketing trends data Ethical marketing responsible marketing sustainable marketing

Trust 60

Why Millennials Are Resistant to Advertising and Politics


What makes Millennials so challenging is their level of trust in brands and politics, driven primarily by the internet which lets them better judge transparency, credibility and authenticity. This trend of declining brand trust in our core institutions is not surprising given the growth of fraud, inefficiencies and corruption in Government. The 2015 Edelman Trust Barometer found that the government remains the least trusted institution for the fourth consecutive year, now at 41%.

Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

Growing surveillance, tracking, and monitoring by governments and companies have also made privacy a burning issue. By businesses, governments, organizations. However, transparency helps users form trusting bonds with brands. Data Governance

A Marketer’s Guide to Data-Driven, Omnichannel Engagements for Increased Brand Loyalty

Martech Advisor

If used in an ethical way, customer data opens the door to opportunities that strengthen everything from internal business processes to customer satisfaction. Learn More: Why Data Transparency and Control are Vital to Paid Social Media Today. Data Governance

5 Key Elements of Customer Data Privacy

Martech Advisor

Keeping customer data safe and secure is not just a legal responsibility, but an ethical one. Marketers should realize that taking customer consent and maintaining transparency in data collection and usage is critical to safeguarding a brand’s reputation. Data Governance

Planning for a Data-Driven Future


As marketers, we need to become data-driven to reach audiences in a meaningful way, but it’s also important we are using data in the most ethical manner, treating it with the dignity we all expect. We innovate much faster than regulation, so as an industry we have to establish and uphold consistency, transparency, and accountability throughout our data strategy. We must go above and beyond the bare minimum and think ethically when it comes to data usage.

How Procurement Leadership Can Help Embed ESG Practices into Your Company’s Strategy


In today’s world, procurement is one of the cornerstones of a company’s environmental, social and governance (ESG) strategy. Investor and consumer expectations are shifting, and money is moving more and more to the most ethical, responsible and sustainable organizations.

How Technology Is Shaping the Future of Employee Communications


Although blockchain technology is relatively new, emerging in 2009 with the introduction of Bitcoin, it has moved beyond just digital currency to “smart contracts and social applications” that don’t require other entities such as governments, banks or lawyers.

5 Employee Compensation Trends of 2019 and What They Mean for 2020


Some popular examples of CSR include: Environmental sustainability efforts Philanthropic initiatives aligned with company culture Ethical and fair treatment of all workers Various volunteer opportunities. Pay Transparency.

Trends 113

Corporate Responsibility in the Age of Content and Social Media


As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. ” That commitment to envisioning a more ethical fashion industry is starting to pick up support. How should a brand use content to prove its ethical practices and connect with people? The Sprout Social report found that most consumers define transparency as being open, clear, and honest. Trust is more valuable than ever.

Aging 107

Four trends to watch in marketing, technology and changing customer behavior


In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons.

How to build brand trust – 4 essential steps


Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments. Is ethical – 60% versus 29%. What?? You’re kidding!!

Trust 143

Facebook Will Require Issue-Based Ads to Be Labeled


For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. In October, Facebook said that only verified advertisers -- those who submitted a government-issued ID and provided a physical mailing address to the company -- would be permitted to run electoral ads, like those for a specific candidate running for office.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


Accountability/Governance. At Convert, we operate under an opt-in regime as we value transparency and visitors’ choices and we have adapted our User Experience to match its requirements.

CPA 52

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?


In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA).

What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?


But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. CCPA compliance will help companies bolster their commitments to honoring consumer choices as well demonstrating transparency and trust. Of course, it takes organizational commitment and a clear methodology to build a data ethics program that goes above and beyond regulation.

Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Data transparency: Customers expect more. If you are collecting data to improve personalization (which is one of the key reasons), there is no reason to hide it - it's a service to the customer and the problem is unclear and non-transparent communication.

Privacy vs. Personalization: A Divide Amongst Generations

Martech Advisor

Beyond that, 37% trust retailers over any other institution we listed in the survey (including government, the healthcare system, social media friends) to protect their personal information.

Why “Capitalism” must be re-branded – and how


Furthermore, the move by government to save these “too big to fail” banks has undermined the idea and benefits of a free market. Integrity – improving the ethical, address issues/crises, transparency and openness. The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials.

Brand 136

Can social responsibility initiatives strengthen a brand image AND satisfy investors?


Should businesses attempt to solve societal ills, or leave this to the government or nonprofit entities? Other requirements for this certification include complete transparency with employees, environmental policies that reflect their environmental footprint, and completion of a company assessment. More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials.

Brand 138

Majority Media Moved By P&G To Carat


They are a global company that is governed ethically and responsibly, is open and transparent and protects the environment while supporting good causes. The world’s largest advertiser, Procter & Gamble, has shifted the majority of its media business to Dentsu Aegis Network’s Carat, which now has more than half of the CPG giant’s North America assignment.

How to Make the First Move with Second-Party Data


For example, closely examining their data governance policies and practices can help evaluate their commitment to responsible and ethical data stewardship. Do they live up to your brand’s standards for trustworthiness and transparency and choice? Making the first move is never easy. Some just try out a series of conversation openers, taking a hit-or-miss approach. Others look for a way to get introduced through a third-party.

The delicate relationship between branding and greenwashing

Altitude Branding

Ethics also comes into play when we discuss greenwashing. Their materials are all certified as fair trade and ethically sourced, and they’re currently moving away from using organic virgin cotton and toward recycled cotton. They’re also completely transparent about this.

When Wading into the Bidstream, Beware the Currents

Martech Advisor

While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares, Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting. While the opportunity is great, a few technical hurdles and ethical boundaries prevent many interested parties from simply tapping into this data. At least nine other states are also pursuing legislation, as well as the federal government.

Marketing in Data-Sensitive Industries. Personalization vs. Privacy

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or healthcare industry struggle to keep a balance between data privacy and security, transparency, and marketing personalization. .

Everything You Need to Know about Marketing Compliance for 2021

Single Grain

In fact, consumers cite brand transparency and authenticity on social media as an essential purchase motivator that impacts their decision – and marketing compliance ensures that they get exactly what they are looking for. These days, marketing compliance is a constant battle for companies.

Please Stop Confusing Customers With Your Pricing

Altitude Branding

Supermarkets (the main culprits) could now face legal proceedings for confusing customers with non-transparent multi-buys, “deceptive” shrinking products and baffling discounts, the CMA has announced. The CMA also wants the Government to introduce new standards about “unit prices”, which indicate to shoppers what the price of a single item is in a multi-pack so they can compare prices more easily and decide whether it really is cheaper to buy the multi-pack.

6 Ways CMOs Can Harness Second-Party Data in a Marketing Strategy


Data is an influential and valuable asset for marketers, but responsible and ethical data stewardship is imperative for its success. GDPR has cast data practices even further into the spotlight, and many businesses continue to work around-the-clock to ensure and enforce data compliance and transparency. There’s value in committing that time to data governance. [Editor’s note: This article has been reposted with permission from AdWeek. View the original article here.].

Belkins Basics. Building a Self-Managed Sales Team


Other people say that every department should be governed and overseen because this is the only way to maintain productivity— the lack of structure leads to an inevitable collapse. We can’t deny that strict business ethics stem from sad scenarios and bad examples. We value honesty, open-mindedness, and emotional transparency. The best way to keep teams motivated is to show them the roadmap of their success — and make it real, transparent, and achievable.

Facebook Can’t Escape Bias, No Matter What It Says


” Essentially, Facebook’s algorithm prioritizes whatever it wants (which is okay under certain circumstances), but there’s little to no transparency as to how it happens (not okay). ” Moments is a clear example of how a social network was able to show people curated news without setting off an ethical firestorm. I took my first journalism class freshman year of high school, back in 2004.

Building a Self-Managed Sales Team


Other people say that every department should be governed and overseen because this is the only way to maintain productivity — the lack of structure leads to an inevitable collapse. We can’t deny that strict business ethics stem from sad scenarios and bad examples. We value honesty, open-mindedness, and emotional transparency. The best way to keep teams motivated is to show them the roadmap of their success — and make it real, transparent, and achievable.

Build 40