Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Marketing Craftmanship

NOVEMBER 18, 2013

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. But there are two major reasons – involving credentials and values – why PR still does not, and may never, sit there.

Public Relations 100

Public Relations Work Management PR Ethics 100

Biznology

DECEMBER 23, 2019

Not only does corporate social responsibility inspire employees to work for a company that backs their beliefs up, but it also gives the business a positive public reputation. From a public relations standpoint, this benefit might pay for itself. Pay Transparency.

Trends 118

Trends Ethics Transparency Public Relations 118

Sword and the Script | B2B

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal. It’s been a long minute since I published a roundup.

B2B Thought Leadership 73

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 73

Salesforce Marketing Cloud

JANUARY 31, 2022

Most business leaders would agree that trust in all its forms — physical, digital, emotional, financial, and ethical — is critical, and would give themselves high marks across those dimensions. How can companies do that in the most ethical, trustworthy way? You’re not alone if the answer is no. Build trust, or fail.

Companies 98

Companies Ethics Differentiation Thought Leadership 98

Biznology

OCTOBER 17, 2014

Should businesses attempt to solve societal ills, or leave this to the government or nonprofit entities? Other requirements for this certification include complete transparency with employees, environmental policies that reflect their environmental footprint, and completion of a company assessment. This question is complicated.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Hubspot

AUGUST 20, 2019

Before soliciting any donations, organizations must register with the state government in whichever state they’re operating. Overall, all nonprofit organizations should follow ethical fundraising practices. A recent study found that transparency among charities could increase donations by 50%. We talk more about these below.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91