An Introduction to Black Hat SEO

Hubspot

It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. Sprint’s User Generated Spam. What is Black Hat SEO?

SEO 72

A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But it also began to give PageRank to Twitter profiles that were linked to with some frequency.

SEO 78

Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. A version of this post originally appeared on the ecommerce section of Inbound Hub.

SEO 69

How to Build Inbound Links the White Hat Way

Hubspot

These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. Focusing on more than one tactic will help you generate a better understanding of what works best for you.

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Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

If you can’t keep generating content, then don’t start,&# explains Karr. Cite your sources: Linking to the source of your information is not only ethical, but it’s a good way to build relationships with other blogs and get other blogs to link to you.