Ethics and Event Marketing - B2B Marketing Zone

Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. To that end, here are seven event marketing ideas you can use to ensure your event is a resounding success even before the big day.

Event Marketing

Event Marketing Planning WOM Paid Search Agency

You Can Build Customer Trust With Values-Based Marketing – Here’s How

Salesforce Marketing Cloud

AUGUST 31, 2022

We lead with sustainable marketing. Our events marketing team uses QR codes that direct to downloadable schedules and content (instead of handing out paper programs). Our principal architect of ethical AI practice, Kathy Baxter, blogs about these topics to keep our community up to speed on best practices.

Trust Marketing

Trust Marketing Marketing AI Lead Scoring Lead Ranking

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation

Lead Generation Enterprise Management Sales Qualified Leads ROI

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation

Lead Generation Enterprise Management Sales Qualified Leads ROI

Marketing and Sales Alignment at BitDefender

SWZD

OCTOBER 2, 2019

My mom ( Frances Mann-Craik ) was in marketing and was a very successful international marketing leader. Ali also described some very innovative sales enablement programs: “We are looking at a program for our sales team to all become ‘certified ethical hackers’ to be able to understand what our audience is going through.

CMS Development

CMS Development Enterprise Management Planning Work Management

Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

SpotMe Blog

SEPTEMBER 23, 2021

The values, mission, and ethics of any particular brand can add to or detract from people’s interest. . To learn more about how to set up a successful, memorable hybrid event, check out the latest episodes of The Event Marketing Show. Consumers place high value these days on what a specific company claims to stand for.

Work Management

Work Management Marketing Management Marketing Proposals Gartner

How to Use Engagement Marketing to Acquire More Customers

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. Companies that offer active, ethical-oriented fundraisers or who focus on giving products to additional members of the community. Ethical engagement.

Ethics

Ethics Word of Mouth Marketing & Strategy Class

How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

JUNE 29, 2023

An integrated strategy encompassing personal engagement, events, and digital marketing is key to building a successful campaign. By fostering meaningful connections and providing value to professionals and patients, pharma companies can achieve their marketing goals in a responsible, ethical way.

Paid Content

Paid Content Webinar Metrics Marketing Budget Marketing Strategy

Sales Pipeline Radio, Episode 135: Q&A with Kristen Alexander @savvykristen

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We, a couple months ago, published together this Event Marketing Playbook.

Top of Funnel

Top of Funnel Enterprise Management Budget Programs CMO

Why Your B2B Strategy Should Use Behavioral Economics Principles

Content4Demand

JANUARY 7, 2020

Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. Content marketers can include embedded videos or podcasts, links to additional content or quick ways to request a demo or register for a webinar.

Webinar Metrics

Webinar Metrics Peer-to-peer B2B Marketing & Strategy

Marketing to The Next Generation: How Gen Z will Impact B2B Marketing Strategy

TrustRadius Marketing

APRIL 30, 2021

This perspective is analogous to consumer concerns over the ethics of a retailer’s supply chain. B2B marketers should also assume digital-first strategies for digital-native audiences. In other words, event marketers: Fear not, Gen Z is not an existential threat to your career! Tactical Marketing to Generation Z.

Work Management

Work Management B2B Marketing Marketing Management Marketing & Strategy

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ).

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

Omnichannel HCP Event Engagement Benchmarks: Conversion, Consent, Activation

SpotMe Blog

OCTOBER 23, 2023

According to Leslie Robertson, it is important for life science companies to use these benchmarks as an essential starting point that catalyzes a more nuanced and tailored approach to event marketing within life sciences. Life science companies should shift the discourse from retrospective assessment to prospective planning.

Advertising Benchmark

Advertising Benchmark Activities Conversion Webinar Metrics

100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

JULY 5, 2023

ChatGPT Prompts for Event Marketing Trade Show Marketing Write an outline for a 1,000-word guide on trade show marketing Recommend some trade show marketing ideas. Experiential Marketing Write an outline for a 500-word guide on experiential marketing. Recommend some examples of experiential marketing.

Marketing AI

Marketing AI CMS Development Campaigns Planning

B2B Marketing Zone

Seven Event Marketing Ideas to Attract and Engage Attendees

You Can Build Customer Trust With Values-Based Marketing – Here’s How

Webinars

Trending Sources

Importance of Data Quality in Driving ROI via B2B Lead Generation

Webinars

Importance of Data Quality in Driving ROI via B2B Lead Generation

Marketing and Sales Alignment at BitDefender

Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

How to Use Engagement Marketing to Acquire More Customers

How to build a winning pharma marketing strategy using digital-first events

Sales Pipeline Radio, Episode 135: Q&A with Kristen Alexander @savvykristen

Why Your B2B Strategy Should Use Behavioral Economics Principles

Marketing to The Next Generation: How Gen Z will Impact B2B Marketing Strategy

19 New Featured Sources on the B2B Marketing Zone

Omnichannel HCP Event Engagement Benchmarks: Conversion, Consent, Activation

100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Stay Connected