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Maximizing impact: Marketing resource allocation in lean times

Martech

Keep in mind that as economic conditions are squeezing your marketing department, they are also squeezing your customers. Confronting sacred cows requires courage, honesty, transparency and even compassion. Bonus points for cross-functional efforts that remove some workload or expense from multiple teams. Skills development.

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7 Ways to Improve Your B2B Job Descriptions

Zoominfo

So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. If you’ve ever applied for a job you’ve likely seen these phrases—think terms like “fast-paced environment”, “self-starter”, “team player.” Be specific and transparent.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

What you can do about it: Data privacy advocates are pushing for companies to share their data collection practices with consumers, whether it’s a requirement by law or an effort for transparency. You can also use your terms and conditions to implement proper wallet hygiene.

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Book Review: Suddenly Hybrid Provides Good Advice on How to Manage Our New Way of Meeting

Biznology

The authors say, “Hybrid meetings bring a level of complexity to the meeting environment that few have experienced before, but hybrid meetings can work well when done right. A 2021 Forbes survey found that almost everyone wants to work on a hybrid basis, meaning mixing in-office and remote time as part of one’s job.

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9 Data-Driven Insights to Elevate Your B2B Marketing Strategy in 2024 & Beyond

sagefrog

Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. In a rapidly changing environment, the ability to adapt through innovation ensures sustained relevance and success in the B2B realm. Explore the top priorities defining B2B marketing success in 2024.

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Corporate Responsibility in the Age of Content and Social Media

Contently

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. The Sprout Social report found that most consumers define transparency as being open, clear, and honest. So how can interested brands use content to engender trust, and what can they do not to lose it?

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Living the agile marketing values: A do’s and don’ts guide

Martech

Do’s: Think in terms of minimally viable; what’s the simplest version we can get out there that still meets our desired outcome? Do’s: Keep changing your marketing backlog (prioritized list of future work) as you learn more from past campaign performance, customer feedback or market/environmental conditions.

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