ViewPoint

MAY 13, 2016

The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. 20,000 companies with multiple contacts and verified technical environment information—but with no email addresses. Documentation of environment.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. Regulatory drivers?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

SWZD

NOVEMBER 29, 2017

SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image). Job Function/Titles – If you only market to a particular job title, and demand units of influencers, evaluators, and users are not a variable within your marketing environment, then this title will dictate your market focus.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48